Agility PR Solutions

MAY 27, 2024

Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the cultural nuances that make that content shine.

Local 105

Local Strategy Content Marketing Social Media 105

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 25, 2024

Demonstrate a commitment to the local community through charitable initiatives or partnerships. Leverage Digital Marketing In today’s digital age, effective digital marketing is crucial for crisis management. Use social media platforms to communicate with the guests, share updates, and address concerns.

Hotels 78

Hotels Crisis Marketing Policies 78

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry).

Social Media 24

Social Media Media SMB Tourism 24

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Contact MIke at Meritus Media for more information about how SBO can boost our SEO efforts.

SEO 246

SEO Engineering Google YouTube 246

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Buzzstream

FEBRUARY 17, 2025

However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. Social Media Mentions and Social Traffic Why?

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Landis PR

JANUARY 28, 2025

Share these stories on your website, social media, and during community events. Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Konnect Agency

FEBRUARY 27, 2025

A strong brand message is essential for any successful marketing strategy. For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success.

Marketing 52

Marketing Storytelling Local Measurement 52

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. What are you looking for?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. It divided its content into regional or metropolitan editions. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Former role: Athletic Events Social Media Manager. Current role: Social Content Specialist, Sleep Number. But, fewer BIG moves than I anticipated. Bob Ingrassia.

Social Media 60

Social Media Media Airlines Local 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Cision

MAY 23, 2017

Through a partnership with local rock band White Denim and streaming service Spotify, The North Face debuted “the world’s first weather-triggered song celebrating rain.” Create Focused Content. This is where a multichannel content strategy comes into play. But what happens afterward?

Industry 195

Industry Trade Shows Marketing Film 195