Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. market alone. As such, there’s venture funding going to startups, tons of M&A by the larger players, which are typically part of holding companies, and currently a very frothy market for private equity activity.

Content Marketing 99

Content Marketing Marketing Print Software 99

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Contently - Strategy

AUGUST 28, 2019

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare.

Travel 91

Travel Content Marketing Examples Airlines 91

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Not as any kind of marketing tool. Content marketing lessons for smaller brands. Create intelligent marketing. If you need help developing a content strategy, get in touch.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. Deloitte’s annual back to school survey.

Banking 107

Banking Content Marketing Examples Industry 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Reputation Us

AUGUST 5, 2014

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. This might include staff from both marketing and PR functions, as well as executives or any other shareholders who need to be apprised of results.

Measurement 166

Measurement Strategy Media Analytics 166

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Martech is not marketing. An oven is not cooking.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. You can no longer simply email journalists and hope to get coverage online or in print-based media. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. .

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . The same is true in print. PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. The most logical move to create revenue is adding content marketing to your repertoire. But clients and prospects don’t know that.

Agency 188

Agency SEO Advertising Advertising 188

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. The difference between brand journalism and content marketing isn’t to be found in outputs. In contrast, content marketing seeks to: Capture and nurture interest; Generate leads and conversions; and. The first begins with a marketer’s mindset.

Journalism 120

Journalism Brand Branding Content Marketing 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets?

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) She can be an agency or marketing departments best friend. For works in the public domain, I highly recommend printing or saving a screen capture of those rights. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. I think we’d all encounter a gap.

Marketing 104

Marketing Google Newspapers Print 104

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.

Financial 52

Financial Content Marketing Marketing Banking 52

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Web 111

Cision

JANUARY 15, 2016

Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Leverage more traditional methods, like word-of-mouth marketing, to get your content in front of new readers. So where do consumers place their trust? Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels.

Media 103

Media Print Advertising Advertising 103

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. A model for success.

Leadership 106

Leadership Brand Branding How To 106

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 5) Share your content in the real world too.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications.

Marketing 68

Marketing Analysis Content Marketing Social Media 68