Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

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Content Marketing Marketing Agriculture Newspapers 60

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Learn more at [link].

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Analytics Radio Television Measurement 126

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans.

Sports 117

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Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can use it to measure and evaluate our success. But many companies jumping on the content marketing band wagon get it spectacularly wrong. She will be measurable. We shouldn’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Beyond PR

MARCH 1, 2018

There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

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Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. This can include the number of times an article is shared on social media, or the number of people who see a television segment. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. As marketers know well, we live in a multichannel world. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

FEBRUARY 6, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 82

How To Media Radio Print 82

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Start by analyzing campaign goals you’d like to reach. Unique Website Visitors. Social Mentions and Sentiment.

Marketing 92

Marketing SEO Radio Video 92

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

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Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Content is the coin of our information economy. CommPRO’s overall content strategy is a collaborative effort.

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PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 82

Publicity Small Business Advertising Advertising 82

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Social media provides a place for people to connect and share like-minded sentiments and opposing opinions through tweets, videos, posts and comments. Physical distancing limitations will only heighten social media usage.

Sports 111

Sports Social Media Media Groups 111

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. "In See more details of the case study here.

Branding 48

Branding Brand Storytelling Healthcare 48

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki. ” g) Here’s How PR Pros Are Using Social Listening via Marketing Charts and Talkwalker. “PR

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Pitching Instagram Survey Data 78

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I responded that I tend to take a strategic and measured view of such things, so the organizers could absolutely rely on me to ensure that the session stayed meaningful and wouldn''t turn into a rah-rah session. something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.

Advertising 54

Advertising Advertising Community Social Media 54

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior.

Branding 83

Branding Brand Marketing Ethics 83

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I’ve loved communications from the moment I set foot in the industry. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. According to Nielsen, the average American spends 158 hours each month watching television(!!). 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

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Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 12) More dramatic platform changes will challenge marketing. Performance marketing companies will work to build out their creative capabilities.

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Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

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Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

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