Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? This may mitigate the impact of ad blocking. The issue is a battle of perceptions.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 173

Technology Publicity Software Pitching 173

Cision

OCTOBER 19, 2017

The simplest way to create a keyword library is to use a spreadsheet, though there is also keyword database software available. For example “media relations” or “influencer marketing” might each have its own unique set of keywords. Set Up Your Library.

Branding 208

Branding Brand How To SEO 208

Prowly

FEBRUARY 26, 2025

Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence. In terms of digital PR, Semrush is great for backlink analysis, organic traffic tracking, content marketing, and competitive benchmarking. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Flack's Revenge

SEPTEMBER 1, 2021

Some say that every company is a software or tech company. Appeal to more minor writers and content creators and partner with them.” ” This sounds like warmed over content marketing advice from about five years ago. . I don’t know of any agency that just does media relations, tech or otherwise.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories. On the other end, rich visual content driven by data can help convert the lead.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 113

Interviews Publicity Technology Social Media 113

Agility PR Solutions

JANUARY 27, 2025

com with 49 G2 badges, including the #1 spot across 3 enterprise index reports in the PR Analytics category along with maintaining #1 spot for the UK Media Influencer & Targeting category. This winter, Agility PR Solutions earned top recognition on G2.com first appeared on Agility PR Solutions.

Report 60

Report Enterprise Software B2B 60

Agility PR Solutions

JANUARY 12, 2021

More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. Most journalists and media specialists like what they see appeared first on Agility PR Solutions.

Writing 86

Writing Pitching Software Media 86

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations. In the least.

Media Relations 93

Media Relations Advertising Advertising Content Marketing 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park. Technology means continuous learning.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Branding Brand Trade Shows 136

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 91

Software Pitching Measurement Enterprise 91

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Branding 78

Branding Brand Storytelling Software 78

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. How has content marketing changed over the years?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 79

Marketing Publicity Survey Study 79

Wadds Inc.

JANUARY 11, 2023

The combination of GPT-3 and audio and video transcription software such as Otter.ai This has application in a range of public relations situations from qualitative research to meeting summaries. More nuanced topics such as the impact of public relations on misinformation or climate change are challenging.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Content picks. Media monitoring. Media relations.

Software 87

Software Case Study Pitching Technology 87

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 14

Technology Company Software Marketing 14

Agility PR Solutions

SEPTEMBER 25, 2024

This fall, Agility PR Solutions earned top recognition with 41 G2 badges, including the #1 spot for Media and influencer Targeting in the UK, the Easiest Admin, and the Highest User Adoption.

Report 78

Report Software B2B Media 78

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. is a content marketing platform that connects businesses with a vast network of media outlets worldwide. Starting price: $6.21

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

AUGUST 15, 2017

Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. This is what the trend in content marketing is about.

Journalism 69

Journalism Branding Brand Advertising 69

Rock the Status Quo

APRIL 8, 2016

Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. How dominant the story becomes in your piece of content is completely up to you.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. How dominant the story becomes in your piece of content is completely up to you.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. This is very effective for businesses with vertical market strategies. Need Help with PR, Content or Social Media? But not for long.

Insurance 78

Insurance Insurance B2B Corporate 78

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JUNE 30, 2020

Business leaders that understand PR value it more A survey – How Executives in Large Companies Perceive PR – by a UK-based tech company that develops software for PR shops, found that few executives understand PR. USC polled 210 CEOs, 1,583 PR professionals and 378 students for that survey.

Report 122

Report Publicity Survey B2B 122

Critical Mention

APRIL 10, 2018

Analytical tools and productivity software really come into play here, because it shows you which projects are succeeding and which aren’t—and especially when clients are sucking you dry. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. Work hard and Smart.

Agency 85

Agency Software Creativity System 85

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Only through these collective efforts can we truly fortify our digital world against the ever-present and evolving cyber threats.

Education 112

Education Employee Measurement Agency 112

Rock the Status Quo

MAY 4, 2015

Obviously, whatever monitoring software they use picked up my post due to a keyword they were watching, but they didn’t actually click through to my post and read it, or look at the focus of my blog. If so, it’s one far more focused on content development than media relations. That’s a typical PR play.

SEO 100

SEO Pitching Small Business Agency 100

Frederik Vincx

DECEMBER 11, 2015

Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. An example media relations workflow is set out below. And you want media attention for it. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60