Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. These are content management systems.

Tools 203

Tools Web Banking Wikipedia 203

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Press Release Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Cision

JANUARY 15, 2016

Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Leverage more traditional methods, like word-of-mouth marketing, to get your content in front of new readers. So where do consumers place their trust? Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . The same is true in print. PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. Using too many tools. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology. Tech can be a tool of trade, but it shouldn’t be confused with the trade. Why does it matter?

Marketing 107

Marketing Comparison Enterprise Technology 107

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Data across the Content Life Cycle. Geetu discussed the role of data in the content life cycle spanning creation, distribution and consumption. Click here to find out how.

Viral 120

Viral Data Web Trends 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Best for: Businesses seeking flexible press release distribution options with additional media engagement tools.

Analytics 104

Analytics SEO Engineering Financial 104

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 106

Leadership Brand Branding How To 106

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. The world of tech tools changes with lightning speed.

YouTube 136

YouTube Video Training Survey 136

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 82

How To Media Radio Print 82

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ? Ann Tran – @AnnTran_.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. A company should share its marketing and industry trends with their public relations agency. What is media coverage?

Print 112

Print Trends Agency Media Relations 112

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. From print to digital. Through leadership and content. Much more emphasis on content creation and thought leadership via commentaries.”. Jack of all trades. More strategic questions arise due to changes in technology. Comms more valued.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

MARCH 1, 2022

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Q4 enhances investor relations tools. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

5W PR

JANUARY 17, 2020

These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? To ensure your PR is reaching the maximum number of people, it’s important to take a look at one of the most important and accurate tools: media impressions. Integrating these Tools. What is a Media Impression?

Measurement 78

Measurement Publicity Television Analytics 78

Axia PR

AUGUST 23, 2017

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics.

Infographics 48

Infographics How To Print Content Marketing 48

Critical Mention

JULY 16, 2019

If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Measuring the impact of marketing and PR is notoriously difficult. Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

JANUARY 30, 2019

The good news is that uncertainty also creates opportunity—in this case, an opportunity for organizations to take another look at their priorities with regard to their media monitoring and earned media measurement tools. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Tools are often built into the platforms you use. Conclusion Event marketing and community engagement can be powerful tools for strengthening a brand. Make certain you’re optimizing your approach to collecting this data. Collecting data at offline events effectively requires you to be more intentional in your approach.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 97

Strategy Ethics Social Media Print 97

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61