Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 165

SEO Content Marketing Marketing Software 165

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Sword and the Script

FEBRUARY 25, 2025

We write or produce to please executives at the expense of helping customers and prospects to understand. The message I took from that book was that marketers should engage authentically. Joe Pulizzi penned a book called Epic Content Marketing.

B2B 142

B2B Marketing Content Marketing Storytelling 142

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done poorly, it not only can decrease those very things but also produce public backlash. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter? “Be first.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Garrett Public Relations

AUGUST 16, 2019

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […].

Content Marketing 145

Content Marketing Marketing Conference Publicity 145

Agility PR Solutions

JUNE 2, 2021

The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert.

Writing 141

Writing SEO Content Marketing Marketing 141

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. In the meantime, it needed to be sustainable: I did not want to take the route of trading money for links in guest publications.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. And what hasn’t changed?

Content Marketing 128

Content Marketing Comparison How To Marketing 128

Onclusive

JUNE 24, 2020

Creating valuable content is never easy, and doing so at scale is even more difficult. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

JANUARY 21, 2025

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).

Google 157

Google Course Survey YouTube 157

Agility PR Solutions

APRIL 25, 2023

And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?

Content Marketing 148

Content Marketing Marketing Technology Writing 148

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 155

Writing Reputation Marketing Publicity 155

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

5W PR

FEBRUARY 24, 2022

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. This extra time gives companies room to prepare to future-proof their content marketing efforts. Content marketing strategies.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

APRIL 1, 2025

Reporters change beats and publications quite often and static databases and quickly go stale. PRophet adds influencer marketing PRophet, which develops software for public relations that centers on pitching, said it added influencer marketing to its tool. PR pros are getting into publishing with content marketing.

Software 159

Software Pitching SEO Tools 159

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? These consumers already love and trust the publications they’re reading, too.

Writing 102

Writing SEO Consumer Crisis 102

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. One organization that has mastered this method is the New York Public Library.

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

OCTOBER 22, 2020

Then in May and June of 2020, the volume of recycled content jumps to as high as 30%. Since then it’s come down a bit, but his graph of the data shows October – the most current at the time of this writing – comes in at around 16%, which is still considerable. Need help with marketing or PR? Click image for higher resolution.

Content Marketing 95

Content Marketing Marketing Analysis Survey 95

Contently - Strategy

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Know What Your Writing Goals Are. Nay, my friend. Ask for Samples.

Writing 217

Writing Content Marketing Blogging Meeting 217

Agility PR Solutions

JUNE 30, 2022

If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media update.

Content Marketing 94

Content Marketing Marketing Writing Social Media 94

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. At Digiday, Anna covers retail and internet marketing focusing on digital strategies of big-box retailers and DTC startups. . Twitter is an invaluable resource for both PR pros as well as top media and influencers.

Retail 245

Retail Twitter Real Estate Trends 245

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 96

Writing How To Media Guidelines 96