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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Looking to pitch traditional media outlets?

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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Broadcast monitoring.

Software 207
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Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Radio Stations. If you have an event or celebrity to promote in a major media market radio may be the way to go.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201
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Your Earned Media Measurement Strategy Checklist

Cision

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

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PR Trends to be Aware of for 2021

Critical Mention

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. .

Trends 105
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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature. Quill lets you customize narratives by audience to get the best outcomes.

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