Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.
Contently - Strategy
DECEMBER 12, 2018
“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.
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Polaris
NOVEMBER 20, 2014
He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Content Marketing' And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A. to visit and play in Caine’s Arcade. Dig deep and begin your presentation by telling a story.
Sword and the Script
OCTOBER 20, 2020
If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. All considerate inquires will be reviewed carefully.
Contently - Strategy
OCTOBER 18, 2022
Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.
Cision
JANUARY 11, 2016
Most prognosticators (including me) suspect that increasing character count probably won’t have as big of an impact as you might expect, but for communication professionals and content marketers this may be another platform to further distribute longer-form content. Conversational ads (and other ad products).
Cision
MARCH 31, 2016
How has content marketing changed over the years? Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Those are both great stories – even if they’re not strictly accurate. And something else to think about: Neither of those stories is really about product. They’re about people.
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