ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Building an organization’s reputation positively impacts its brand and helps improve tactical sales-related activity and outcomes.

Leadership 91

Leadership Publicity Reputation Employee 91

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read Content and Find a New Angle. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

NOVEMBER 10, 2015

Only 30 percent of B2B companies say their content marketing is effective. Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today! Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls.

Media 103

Media Print Advertising Advertising 103

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content. Think ebooks, white papers and even blog posts. Use keywords.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Cision

APRIL 6, 2016

Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas. But here are a few that get noticed and boost market reputation. Persona-driven content creates moments of serendipity. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” ” It’s unsurprising that AI leans heavily on cliches. Below are four to keep in mind.

Analysis 52

Analysis How To Content Marketing SEO 52

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS).

Google 112

Google Tools Analytics Blogging 112

5W PR

APRIL 28, 2022

The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage. By providing the audience with consistent and credible content, a business builds its brand and legitimacy.

Marketing 88

Marketing Government Guidelines Education 88

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. By staying on top of their brand’s reputation, entrepreneurs can ensure that they are always presenting themselves in the best possible light. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. By staying on top of their brand’s reputation, entrepreneurs can ensure that they are always presenting themselves in the best possible light. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Publicity 52

Publicity Brand Branding Reputation 52

Landis PR

MAY 8, 2023

Thought leaders provide timely, relevant content in useful forms. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Who is the audience? .

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Hook them before telling them how your content will help.

Writing 40

Writing SEO Web Content Marketing 40

Buzzstream

JANUARY 8, 2025

Sage Singleton: We didn’t reinvent the wheel, but content promotion and content marketing, creating newsworthy linkable data driven content has really been kind of our bread and butter lately as a digital PR team. And a lot of people in the US call it content marketing and link building.

Digital PR 62

Digital PR Google Comparison SEO 62

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Are you generating quality content that reputable sites are linking back to? Quality content is everything. Are you using outbound link to in order to back up data or research ?

Engineering 40

Engineering Google SEO Guidelines 40

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 105

Social Media Ethics Trends Viral 105

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40