Bad Pitch Blog

APRIL 19, 2012

Sometimes questionable content is simply self-identifying. Passionate consumers seemingly find sport in revealing less than authentic claims. It requires more than hiring an ex-journalist, a search engine expert or a "digital native" to help you write stories, mix up Google juice or do Facebook, respectively.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 68

Marketing Content Marketing Sports B2C 68

Critical Mention

MARCH 17, 2022

Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

MAY 13, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Communications 158

Communications Radio Sports Social Media 158

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Even if the event isn’t official yet, write it down. Make a List.

Small Business 82

Small Business How To Writing Conference 82

Critical Mention

FEBRUARY 18, 2021

Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Comparison Radio Sports 113

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 106

Leadership Branding Brand How To 106

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 145

Employee Print Writing Survey 145

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

DECEMBER 20, 2019

Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 103

How To Branding Brand Media 103

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

If the content is good enough, people are willing to stick along for the ride. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Flack's Revenge

OCTOBER 4, 2017

Howard and Robin complimented Jerry on his sport jacket – part of the comedian’s standup uniform. In addition to the (hopefully) substance of the press release, it is the quality of the writing or event that can make all the difference. Takeaways : This sounds a lot like pitch and headline writing.

Radio 120

Radio Interviews Writing Pitching 120

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your speed.

Tools 120

Tools How To SEO Writing 120

Critical Mention

FEBRUARY 25, 2022

Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Branding 126

Branding Brand Storytelling Analytics 126

Critical Mention

MAY 7, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Radio Television Sports 113

Critical Mention

DECEMBER 10, 2021

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

Marketwired

APRIL 6, 2016

Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) For instance, if a major sporting event is happening but your company isn’t in the sports vertical, look for the universal themes: challenges, competition, teamwork, overcoming obstacles. Why Curate?

How To 100

How To Sports Twitter Film 100

Critical Mention

APRIL 24, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Infographics 103

Infographics Radio Instagram Sports 103

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How important do you think having good writing skills is for communication professionals today? Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

DECEMBER 9, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Analytics 91

Analytics Radio Sports Analysis 91

Critical Mention

FEBRUARY 4, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 22, 2019

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. The expansion of different media types opens the door for more people to write about your brand.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Priscilla is the marketing coordinator for Critical Mention.

Branding 87

Branding Brand Instagram YouTube 87

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

Communications 81

Communications Crisis Communications Media Crisis 81

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

Critical Mention

JANUARY 16, 2020

Write a Compelling Meta Description. If your site is run on a content management system, take advantage of keyword SEO plugins like Yoast SEO , All in One SEO Pack and SEOPress. You can also utilize writing assistant tools like Grammarly to perfect your copy for the web. Utilize SEO Guides & Tools.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

NOVEMBER 5, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 22, 2019

Priscilla Osorio is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Video 95

Video SEO Engineering Radio 95

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. I wrote about this fabulous piece of content marketing yesterday. How does a bank activate its brand during the biggest sporting week of the year? Last weekend, we visited Super Bowl LIVE on Nicollet Avenue downtown Minneapolis.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

SEPTEMBER 27, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Branding 100

Branding Brand Advertising Advertising 100

Critical Mention

SEPTEMBER 13, 2019

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. To start, you’ll need to make sure you are writing with voice search in mind. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

JANUARY 24, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 101

Radio Media Television Social Media 101

Critical Mention

OCTOBER 11, 2019

Magnify your brand’s message by strategically weaving your mentions into multiple marketing tactics. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. Priscilla is the marketing coordinator for Critical Mention.

Branding 81

Branding Brand Media Case Study 81