Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Content Marketing World. Dates: March 13 – 22, 2020. Location: Austin, TX. Dates: October 13 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. marketers so much, but in today’s digital environment, everyone is impacted. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

JUNE 11, 2020

So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. You know influencers who can make a difference.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Broadcast monitoring.

Software 207

Software Analysis Comparison Trends 207

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Quality PR practitioners are expert storytellers. For an early-stage technology business, differentiation can be everything.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

The Proactive Report

DECEMBER 6, 2018

Marketing is no longer about the stuff you make, but about the stories that you tell.” ~ Seth Godin. The Pillars of Storytelling. Analytics and data can be very helpful in figuring out what content will be effective. People: Show the human side of your business and tell your customers’ stories. Be authentic and real.

Video 145

Video Trends Marketing B2B 145

Beyond PR

JUNE 21, 2016

“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Share insights from recent events and engage with other speakers’ content. Consider writing LinkedIn articles about industry trends or speaking techniques.

Branding 78

Branding Brand LinkedIn Case Study 78

The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. When crafting your narrative, avoid jumping on trends and instead focus on telling a genuine story that aligns with your brand identity and purpose.

Storytelling 91

Storytelling Branding Brand Content Marketing 91

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

For PR people, the challenge is to create high-quality content that’s compulsively shareable, but that doesn’t fall back on clickbait or worse. Content will be automated. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Regular listening can help practitioners stay current with industry trends while developing new perspectives on traditional communications challenges.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 143

B2B Trends Video Course 143

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. The post 3 Trends That Could Make Virtual Events Less Awful in 2021 appeared first on Contently.

Trends 142

Trends LinkedIn Video B2B 142

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016.

Trends 105

Trends How To SEO Google 105

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. Typically, I like to dive into trends and industry studies and reports. Im very grateful this amazing resource exists. And I have.

Google 157

Google Course Survey YouTube 157

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Branding 246

Branding Brand eBook Leadership 246

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Want to stand out with your content marketing? Here are five ideas!

Infographics 120

Infographics Storytelling Film Content Marketing 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends.

Survey 90

Survey Trends Communications Storytelling 90

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. So, we’ve listed five trends to look out for this coming year!

Trends 106

Trends Social Media YouTube Storytelling 106

B2B PR Sense

JANUARY 5, 2018

Content marketing. Handpicked Related Content. The Top 8 PR Trends That Will Empower Your Business. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. Handpicked Related Content. Crisis management. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video' Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. Register now!

Video 120

Video Branding Brand Trends 120

Contently - Strategy

SEPTEMBER 21, 2021

I’ve been relentlessly bullish on educational courses as the future of content marketing. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Social impact storytelling drives purchase consideration. Check out the full report.

Branding 144

Branding Brand Banking Survey 144

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. Think about trends. There is still a time and a place for promotional content, but it comes later. Build Awareness.

Journalism 120

Journalism Branding Brand Storytelling 120