Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In

Content Marketing 60

Content Marketing Marketing Television Film 60

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. (If You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

Polaris

APRIL 7, 2015

I asked Tom Symes, senior vice president of video at Fifth Story , a Toronto-based company specializing in content marketing, to provide some ammunition to counter the do-it-yourself argument. Use the same footage to create content for television, as well as online and social platforms. Content Marketing'

Video 100

Video Brand Branding Content Marketing 100

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. The original series has been televised in 120 countries. Content Marketing'

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position?

Television 120

Television Pitching Journalism Interviews 120

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. In gaming, user-generated content makes up 95 percent of all views , with content by the game publishers making up the remaining 5 percent.

Video 120

Video Trends YouTube Television 120

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans.

Sports 117

Sports Film Television Transportation 117

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Analytics Television Tools 120

Contently - Strategy

DECEMBER 14, 2018

That reality means your content will get lost without a clear video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. But the point of investing in content marketing is to hold attention, right? How do you break through the noise?

Viral 110

Viral Video Strategy YouTube 110

Critical Mention

NOVEMBER 17, 2021

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Analytics 126

Analytics Radio Television Measurement 126

Cision

AUGUST 18, 2015

It took television thirteen years to earn an audience that size. On social media, the only story that can achieve that goal is one told with native content.”. Content marketing isn’t just about raising brand awareness. It took thirty-eight years before 50 million people gained access to radios.

Communications 120

Communications Social Media Television Radio 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136

YouTube Video Training Survey 136

Critical Mention

MAY 7, 2020

Therefore, the frontrunner of news dissemination is television broadcast coverage. . These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

PRSay

OCTOBER 8, 2021

After smartphones became very prevalent, I started getting excited that every single one of us could be our own media company and our own television studio,” she said. Using content marketing. One of Zuckerberg’s hackathon ideas turned out to be a big hit — eventually.

Creativity 179

Creativity Facebook Technology Employee 179

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. Third of all, get experience not just in media relations, but in digital analytics, content marketing, social media and community relations. The biggest change, however, has been because of technology.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

JUNE 26, 2018

In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 9 Marketing Podcasts Worth a Listen.

Marketing 107

Marketing B2B Interviews Content Marketing 107

PRSay

NOVEMBER 15, 2019

Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. But with their extremely broad pool of relationships, Disney can take advantage of dozens of situations like “Dancing With the Stars” to market their product.

Analytics 160

Analytics Television Banking Data 160

Sword and the Script

MAY 11, 2019

Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. For Hotel.com: A television “ad was measured with scores varying over the months from an ABX Index of 85 to 91 – which is a large enough change to be statistically significant.

Study 161

Study Media Relations Media B2B 161

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

DECEMBER 17, 2019

Critical Mention has also laid out an aggressive product roadmap for 2020, with the expectation that it will continue to add features, expand its content set and grow its customer base as it did in 2019. . About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Buzzstream

FEBRUARY 17, 2025

However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. What Does it Impact? How Long Until You See Impact? The impact can vary.

Digital PR 112

Digital PR Report Google Radio 112

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Marketing Research , 24 (4), 10-15. The Secret to Viral Success. Schulze, C.,

Viral 120

Viral Journalism Advertising Advertising 120

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. If you enjoyed this post, you might also like: In Content Marketing, Marketers Might be Losing Their Way.

Social Media 71

Social Media Marketing Media Content Marketing 71

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. As the news sharing spreads, earned media’s relevance and value continues to grow. Share Tweet Share. How TV Influences Elections.

Radio 77

Radio Media Television Social Media 77

PR for Anyone

JULY 27, 2024

This is extra important for a television pitch. Strong Visuals : Include images or videos to make your pitch more engaging and visually appealing. High-quality visuals can significantly enhance your chances of getting noticed. Contact Information : Make it easy for journalists to reach you for more information.

Media 130

Media Pitching Local Training 130

PReview: A Blog by NewsVoir

MARCH 1, 2021

Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Today traditional mediums have become […].

Publicity 58

Publicity Television Radio Newspapers 58

Beyond PR

MARCH 1, 2018

There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media.

Media 73

Media Measurement Enterprise Television 73