Remove Corporate Remove Creativity Remove Healthcare
article thumbnail

Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316
article thumbnail

10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Redefine healthCARE. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

article thumbnail

Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. As many states contemplate reopening, smaller businesses have an opportunity to be creative. A business pause means opportunity for smaller brands.

Marketing 225
article thumbnail

How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189
article thumbnail

Reputation Marketing: How to Shape Public Perception

Prowly

Let Prowly handle that for you so you can stay focused on the creative work that matters. TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential.

article thumbnail

6 Accredited PR Pros on Why They Pursued Their APR

PRSay

Owner and Creative Director, ColorThisWorld Communications. Senior Manager, Corporate Communications at Marvin Windows and Doors. By developing strategic PR plans, I can be assertive, better align campaigns with the corporate goals, and serve my organization proactively, effectively, and consistently.” Oakland, Calif.