Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. As a cable company, Comcast is notorious for poor customer service. These were tweets that could wreck most corporate PR efforts.

Branding 86

Branding Brand Customer Service Twitter 86

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 160

Company Tools Technology Software 160

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Twitter, Facebook, an investor or internal website, etc.)? So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ReimaginePR

JULY 11, 2015

It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters.

Storytelling 120

Storytelling Community Customer Service Brand 120

Sword and the Script

MARCH 15, 2022

In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. Everything that I saw on this demo worked as promised.

Tools 164

Tools Media Software Analysis 164

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. PR is more than just media relations. PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 106

Product Launch Survey Banking Pharmaceuticals 106

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. .

Media 108

Media Radio Television Engineering 108

Communications Conversations

APRIL 27, 2017

Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC. Now, you might say, my executives don’t have time to handle customer complaints. I just wish we’d see more corporate leaders embrace that mindset.

Twitter 60

Twitter Customer Service Interviews Employee 60

Sword and the Script

DECEMBER 3, 2019

With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 103

Data Enterprise Survey Instagram 103

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Further, juggling projects across a broad range of freelancers (getting them up to speed, connecting them with internal experts, shuffling invoices, etc.) There’s a hero. We know what they are.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? There are pros and cons to hiring public relations (PR) professionals internally. Not a bad breakdown.

Interviews 113

Interviews Publicity Technology Social Media 113

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. For huge brands and corporations, a crisis isn’t fun, but it can be managed.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Buzzstream

DECEMBER 9, 2024

I’m a corporate keynote speaker. Peter: No, it’s, it’s international. The rest is, international overseas. So I do that and still speak on customer experience and customer service. I’ve written six books and two New York Times bestsellers. I’m a single dad. I have s**t to do.

How To 62

How To Pitching SEO Small Business 62

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service. Ask the right questions.listen.and engage your customers. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.

Sports 60

Sports Internal International Enterprise 60

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Will you hold an external or internal press conference? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

FEBRUARY 3, 2015

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. How did working for academia differ from working for corporate America? It was a big shift moving from corporate to academia, but a really good one. I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Personnel in charge of security. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Finally, check for accuracy of the way the incoming data is tagged or coded.

Measurement 52

Measurement How To Comparison System 52

The Hoffman Agency

NOVEMBER 21, 2023

Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service.

Branding 36

Branding Brand System Technology 36

Prohibition

AUGUST 26, 2019

International Women’s Day – Katy Shaw. As part of International Women’s Day, Emerald Publishing celebrated with the help of Prohibition in creating a video focusing on female talent in academia.

Case Study 48

Case Study Video Study Film 48

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. Take the spam problem: It should know better, and yet each day I get more begging emails sent to RLM’s many internal distribution lists. All together now: a magazine that doesn’t deserve us.

Advertising 41

Advertising Advertising Fashion Creativity 41

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way. I imagine thats a tough battle for them to fight internally.

Wireless 81

Wireless Twitter Writing Measurement 81

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62