Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention. Priscilla Osorio.

Branding 126

Branding Brand Storytelling Analytics 126

Critical Mention

DECEMBER 6, 2019

While there are many opinions about email marketing, there are several key characteristics that most 2020 emails should have: Responsive email templates: Confirm your emails are set for optimal interaction across screens of all sizes. Personalize Your Marketing Efforts. Utilize Your Earned Media Coverage. SCHEDULE A DEMO.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 22, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Provides Audience Insight. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

JULY 16, 2019

Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

DECEMBER 10, 2021

Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google. The following updates have been made to the Media Contact Database: DMA options have been added to contact and outlet location filters, allowing users to select an entire region when searching for media personalities.

Radio 116

Radio Instagram Analytics Mobile 116

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Branding 78

Branding Brand Storytelling Software 78

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Branding Brand Media 103

Critical Mention

OCTOBER 2, 2019

Media monitoring is a must for organizations to have a bird’s-eye view of their media relations and reputation. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

JUNE 26, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

OCTOBER 29, 2019

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? SCHEDULE A DEMO. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Viral 70

Viral Radio Media Sports 70

Critical Mention

NOVEMBER 7, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

DECEMBER 13, 2019

Establishing publicity value is a PR and marketing pro’s best friend. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Meltwater acquires social media influencer platform. The demo below looks pretty slick though. The market is valued at $4.8

Tools 97

Tools Survey Pitching Analytics 97

Sword and the Script

MARCH 7, 2023

Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. click image for higher resolution) 3. So, what’s new?

Software 128

Software Analytics Technology Video 128

Critical Mention

MARCH 16, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Branding 87

Branding Brand Instagram YouTube 87

Critical Mention

DECEMBER 3, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 13, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. To experience the Cision Media Database first hand, request a demo here. . Anything else you would like PR professionals to know?

Technology 120

Technology Pitching Insurance Insurance 120

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. media relations, crisis management, social media, etc.) Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

NewsWhip

JUNE 2, 2021

Certainly at a standard to drive corporate decision making – not just comms.” . How do I do Predictive Media Planning? Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

APRIL 30, 2019

3) Teletrax by 4C and iQ Media merge and form Kinetiq. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. DMAs – in real-time and from historical broadcast TV and media content.

Industry 88

Industry Media Technology Employee 88

Sword and the Script

AUGUST 13, 2019

Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Technology 63

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. They began by searching for contacts that had written about vegetarian and related foods. A related feature is the “relationship owner” designation.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. They have previously offered re-targeting based on earned media audiences, which is rather novel.

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

JANUARY 17, 2023

Products: media monitoring & reporting, media outreach, short video demo. Blog post: The Making of Cision – A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company. Comment: The company is striving to think bigger about media monitoring.

Technology 90

Technology Software Resources Pitching 90

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

JANUARY 27, 2011

Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. IMHO, its not.

Pitching 111

Pitching Facebook Twitter Interviews 111

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. An example media relations workflow is set out below. Where do you start?

How To 60

How To Software System Employee 60