5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Managing Media Relations Traditional media remains a critical component of crisis management.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And public relations in particular simply doesn’t lend itself to sudden starts and stops.

Comparison 296

Comparison Advertising Advertising Reputation 296

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Flack's Revenge

OCTOBER 15, 2020

Perhaps proactive media relations will end for a time at the company, but skillful communication with key stakeholders, such as employees, investors and more is essential and fundamental to businesses’ success. Most corporations are very conservative and would never take an unnecessary risk like this. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. While media relations remains a primary task for PR professionals, artificial intelligence now ranks as a higher priority, the report finds.

Study 155

Study Survey Pitching Resources 155

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 95

Corporate Communications Survey Employee 95

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Communications Conversations

FEBRUARY 23, 2015

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. And, as a corporate communicator, believe me, you want to hear that gossip.

Corporate 60

Corporate Communications Employee Conference 60

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Opinion content can convey brand and corporate values.

Reputation 156

Reputation Brand Branding Media 156

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. What is your secret to media relations success?

Analytics 227

Analytics Measurement Pitching Travel 227

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But many startups are at a unique and tricky stage.

Pitching 174

Pitching Enterprise Exercises Agency 174

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Onclusive

MARCH 18, 2021

For example: If they say that they want to increase their Share of Voice and brand awareness in a particular country and are thus going to focus on media relations with top publications in that market, their marketing goal may be to gather more leads in that market, and their business goal may be to increase revenue there.

Measurement 195

Measurement Report Reputation Analysis 195

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 213

Marketing Content Marketing Data Social Media 213

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S. The results?

Survey 114

Survey Industry Leadership Study 114

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Whether it’s media relations or developing social strategies, we help them drive powerful connections between themselves and the greater good. We give a s**t. Volunteering.

Corporate 60

Corporate Employee Banking Community 60

Stern + Associates

DECEMBER 21, 2023

This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. What Will Current and Potential Employees Think?

Communications 133

Communications How To Employee Corporate 133

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. third party tracking (e.g.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources. No differentiation. Is it still recognizable as your own? It happens.

Pitching 205

Pitching Agency Internal International 205

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. No business can survive without strong relationships with employees, customers, vendors and other audiences.

Media Relations 50

Media Relations Communications How To Media 50

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Owned media is the top area of emphasis. Top three comms challenges.

Survey 151

Survey Communications Measurement Internal 151

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. The media relations struggle. 60% of respondents say media relations is harder or much harder compared to last year, while about one-third (35%) say it’s about the same.

Survey 134

Survey Communications Ethics Measurement 134

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Women weren’t welcome at the C-suite level.

eBook 187

eBook Policies Government Engineering 187

Sword and the Script

MAY 28, 2019

For example, most brands think instinctively about the customers and potential for loss of sales, but employees matter too. Efforts to understand employee leanings could be perceived as intrusive, or simply draw inaccurate conclusions. There are many variables from a company perspective to consider as well. from Frank Strong.

Survey 145

Survey Brand Branding Analysis 145