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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. Frank Strong mentioned the importance of employee concerns. Workers also like to take their employers to task, according to the many stories I’ve seen about employee activism.

Corporate 198
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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

I see large close-ups of employees and leaders. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Your EMPLOYEES are your brand. I see illustrations.

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Dick’s Sporting Goods comes to mind.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. In an Oct. Tip 5: Keep the team on-message.

Corporate 100
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

This can be found from the smallest agencies to the largest corporations. When I started out two decades ago, there were very few females in the sports business. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others. Fast forward two decades later, and I have thrived!

Sports 245