ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Flack's Revenge

APRIL 16, 2020

Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic. You’ll Never Believe what they’re Reading Instead. Zooming to the Top.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Agility PR Solutions

JANUARY 3, 2022

New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes.

Enterprise 148

Enterprise Financial Employee Corporate 148

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

MARCH 2, 2021

Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. an NGLCC-certified LGBT Business Enterprise. And it acts like the straight U.S.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Flack's Revenge

AUGUST 4, 2022

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances. You can read her full bio and find Brette’s contact details at [link].

Film 156

Film Media Training Enterprise Interviews 156

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. an NGLCC-certified LGBT Business Enterprise.

Policies 166

Policies Community Corporate Enterprise 166

Communications Conversations

JUNE 27, 2016

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). That means more features and tools for us, as corporate communicators, to take advantage of. In case you missed it, last week Microsoft acquired LinkedIn for 26.2

LinkedIn 84

LinkedIn Corporate Communications Employee 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. See this earlier post for best practices in putting on a successful PR event. Do some (real) good. Convey a point of view.

Branding 196

Branding Brand Reddit B2B 196

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. On the other hand, by teaching people to share corporate content, they can see the immediate benefit both to themselves and to the company. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Agility PR Solutions

OCTOBER 22, 2023

In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs. This is where Software as a Service (SaaS) shines.

Enterprise 113

Enterprise Software Corporate Marketing 113

PR News

FEBRUARY 14, 2017

Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. The post Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In appeared first on PR News Blog. In addition, as you… Continued.

Corporate 67

Corporate Enterprise Blogging Communications 67

Agility PR Solutions

NOVEMBER 20, 2023

Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. Whether you’re a startup or a well-established corporation, the ability to identify and engage potential clients or partners is pivotal to your success.

B2B 113

B2B Enterprise Corporate Industry 113

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. Established brands and agencies looking for enterprise-level solutions.

Comparison 104

Comparison Software Tools Analytics 104

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. The recent Target breach and CEO termination further shows that Boards of Directors are aware of how a security gap can lead to wide and negative corporate impact.

eBook 111

eBook Communications Crisis Communications Insurance 111

Ishmael's Corner

OCTOBER 8, 2014

I got my first exposure to problem solving when HP’s corporate communications function informed the ASD general manager, Marc Hoff, that he wasn’t allowed to hire me since “I wasn’t sanctioned by corporate.” Keep in mind the media gravitated toward HP’s cash cow – the printer business — and to a lesser extent the enterprise servers.

Agency 130

Agency Storytelling Corporate Enterprise 130

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion. The Godfather, Part II (1974) – Government Relations.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But many startups are at a unique and tricky stage. When they fail, it can be costly, both in dollars and momentum lost.

Pitching 174

Pitching Enterprise Exercises Agency 174

PRSay

OCTOBER 3, 2016

In its 2016 Cool Vendor report on the Digital Workplace , leading industry technology analyst group, Gartner, makes the important observation that “[as] consumerization drives more digital dexterity in employees’ lives outside work, it’s becoming more tenable for enterprises to pursue mobile-centric means of communicating with employees.”

Mobile 129

Mobile Enterprise Employee Technology 129

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. an NGLCC-certified LGBT Business Enterprise. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. That’s true equality. And that’s what Pride is all about.

Employee 202

Employee Community Leadership Enterprise 202

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign. Creating depth of message. Some products are complicated. How about a new car?

Branding 185

Branding Brand Marketing Wireless 185

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data International 135

Communications Conversations

OCTOBER 9, 2014

And finally, we talk about Derek Jeter’s new enterprise, The Players’ Tribune, and what it means for players, teams, leagues and yes, Jeets himself. The Top 10 Corporate Blogs of 2014”. We also discussed LinkedIn publishing and if you should be posting original content on the platform–another interesting talker.

Enterprise 102

Enterprise LinkedIn Corporate Blogging 102

Presspage

APRIL 11, 2024

Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson. With dozens of global enterprises in its customer base today, it is almost hard to believe that it all started with a three-person team.

Enterprise 117

Enterprise Automotive Company Airlines 117

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations.

B2B 170

B2B Branding Brand Education 170