Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

Branding 196

Branding Brand Reddit B2B 196

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations. Mobile technology offers businesses the ability to accomplish a few key things. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But the work of media relations remains highly personalized and relatively inefficient in technology terms.

Pitching 174

Pitching Enterprise Exercises Agency 174

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Cision is also best suited for corporate in-house PR teams or large PR agencies. Established brands and agencies looking for enterprise-level solutions.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Plus, communications technology plays a crucial role in the plot. Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

Presspage

APRIL 11, 2024

Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson. With dozens of global enterprises in its customer base today, it is almost hard to believe that it all started with a three-person team.

Enterprise 117

Enterprise Automotive Company Airlines 117

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Or thereabouts. I’m blaming it on the blur that’s been time the last several months.

International 146

International Internal Tools Software 146

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Content picks.

Software 152

Software Tools Print Technology 152

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. Dawn LeBlanc.

Insurance 31

Insurance Insurance Financial Measurement 31

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. May: AI EXPO KOREA 2024 AI EXPO KOREA is the best fit B2B marketing solutions expo for enterprises. million South Koreans are active users of KakaoTalk.

YouTube 96

YouTube Marketing Local Chemicals 96

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

JUNE 18, 2024

If they sold that product to an enterprise, chances are they will be dissatisfied. And business spent lavishly on technology. At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Think about a hypothetical software company that designed a product for the SMB space.

B2B 130

B2B Government SMB Real Estate 130

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. What does this mean for public relations and corporate communications professionals? You can also read my analysis of the report by the Quoted Companies Alliance and BDO that values corporate reputation as being worth £1.7 trillion to the UK economy.

Reputation 94

Reputation Measurement Branding Brand 94

Sword and the Script

JUNE 30, 2020

It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Separate in large organizations.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI.

Publicity 123

Publicity Software Google Reddit 123

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 70

Industry Marketing Enterprise Mobile 70

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 93

Marketing Local Crisis Management International 93

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Intrado was formerly known as West Corporation. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” And it’s not just the startups anymore. Fake press releases on major wires.

Software 92

Software Banking Technology Corporate 92

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation System Crisis 78

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. Describe the craziest or most fun story you have written. Any article that meets that criteria is one that I’m proud of.

Transportation 92

Transportation Meeting Report Media 92

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications.

Case Study 96

Case Study B2B Study Marketing 96

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 84

Industry Media Technology Employee 84

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Zapier is a freemium service that offers integration into a rich group of enterprise-level apps , as well as to most of the APIs that IFTTT integrates.

Software 120

Software Mobile Video Examples 120

Sword and the Script

JANUARY 28, 2020

The company will put together enterprise packaging and pricing options for larger buyers. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019.

Software 113

Software Tools Publicity System 113

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. These changes have created a niche for enterprising PR folks who are willing to dig deep, learn a new industry and start telling some powerful stories.

Industry 68

Industry Retail Enterprise Banking 68

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Human Resources is uneasy about adopting an employee social media policy. This is no small challenge.

Marketing 87

Marketing Resources Technology International 87