ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

MARCH 7, 2018

The episode is an early example of the co-opting of a social movement for commercial purposes. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. The post The Evolution Of Corporate Social Responsibility In PR: A Snapshot appeared first on Crenshaw Communications.

Corporate 189

Corporate Newspapers Government Company 189

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 189

Internal International Data Communications 189

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Ben & Jerry’s provides a strong example through their integrated approach to advocacy. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Branding Brand Employee 78

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 139

Internal International Communications Strategy 139

Melissa Agnes

FEBRUARY 2, 2016

I have flown first class on many international flights but this was the first time I had the opportunity to fly Air Canada, both overseas and in first class. Embed strong issues management into your corporate culture. For example, the moment that the champagne glass toppled over was a defining moment.

Corporate 167

Corporate Airlines Employee Training 167

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

JULY 1, 2021

The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. Objective advice is not always easy or reflexive in a politicized corporate environment. Fast execution.

Agency 421

Agency Creativity Advertising Advertising 421

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

FEBRUARY 17, 2025

For example, when Johnson & Johnson faced the Tylenol crisis in the 1980s , the company immediately recalled products, communicated openly with the public, and introduced tamper-proof packaging, which helped restore trust. This includes internal messaging for employees, external statements for customers, and responses to media inquiries.

Crisis 78

Crisis Branding Brand Case Study 78

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. For example, offer a percentage discount, early access to new features or free training. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. For example, a moderated discussion doesn’t require a presentation.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened. But it gets worse!

Industry 217

Industry Reputation Groups Internal 217

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Scott cited two such examples that illustrate the point. Job search can be thought of and acted on in that same vein. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. This summer at the Cannes Lion Festival, for example, Greenpeace protesters made a splash in canoes to protest the fossil fuel industry’s greenwashing in advertising.

Media 294

Media Trade Shows Travel Interviews 294

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? We’ve curated the following sustainability press release examples just for you. For example, according to PwC’s Asset and Wealth Management Revolution 2022 report , global ESG-focused institutional investment is expected to soar 84% to US$33.9

Examples 95

Examples Fashion Engineering Report 95

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.

Technology 246

Technology Company Banking Education 246

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Prowly

FEBRUARY 28, 2025

For example, micro-influencers won't charge as much and they can bring you extremely relevant leads. It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates.

Branding 104

Branding Brand Employee Case Study 104

ImPRessions - Crenshaw Communications

MARCH 21, 2019

For example, Patagonia’s partnership with famous climber Tommy Caldwell (“rock climbing ambassador”) reinforces both parties’ values. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

PRSay

JULY 6, 2021

Your corporate brand. Here are a few examples: We look out for one another and go the extra mile to help each other. Here are some examples: Having opportunities to work in a variety of roles. Here are some examples: Working for a competitive company that is focused on being the top performer in their industry.

Branding 179

Branding Brand Employee How To 179

Cision

AUGUST 1, 2017

You’ll also meet fellow interns with interests similar to your own. Having a large corporate network will open plenty of doors for the future. For example, don’t shadow a nurse for the summer if you are majoring in marketing. By Ian Koenig, Cision Intern. Remember, it is about relatable experience in the long run.

Communications 226

Communications Interviews Internal International 226

Onclusive

FEBRUARY 17, 2021

Then, co-create your ideal working relationship by having conversations about: Roles and responsibilities of the internal communications team versus PR agency (e.g. As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

ImPRessions - Crenshaw Communications

JUNE 11, 2020

For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Flack's Revenge

APRIL 13, 2022

Internal PR teams also rely on PR tech. He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples). Examples of Frank’s Briefings and Reviews. Ideally, it helps them up their game without excessive fee impact. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Interviews 156

Prowly

DECEMBER 17, 2024

For example, if you take into account pricing with Prowly vs Muck Rack , that's nearly $7,000 in savings per year. Cision is also best suited for corporate in-house PR teams or large PR agencies. Makes a difference! It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Whether internal or external, your messaging should clearly and transparently define your brand’s strategy, vision, and roadmap for success.

Reputation 195

Reputation Automotive How To Branding 195