Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The Facebook experience has grown to be a whole in and of itself. This is a good question. So what’s the answer?

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 108

Facebook Privacy Twitter Social Media 108

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. But we will need to learn from the measurement mistakes of paid, or earned will be doomed to repeat it.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

MAY 16, 2016

For a concept as elaborate as corporate strategy, the communications challenge from top to bottom can be daunting. Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication?

International 218

International Internal Communications Employee 218

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Meeting 199

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 87

Measurement Publicity Analysis Tools 87

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Big Data 167

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. What actually happened, and how measurable has the impact been? To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Konnect Agency

FEBRUARY 27, 2025

The combination of corporate oversight and local adaptability is key to franchise marketing success. Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data? Social media engagement metrics measure audience interaction, and customer retention rates reflect long-term brand loyalty.

Marketing 52

Marketing Storytelling Local Measurement 52

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? 2) Digging Deeper for a Corporate Narrative. Publishers are looking beyond Facebook as the platform’s self-interest is seemingly at odds with publisher interests. The post Make the Uninteresting Interesting to Find Great Corporate Stories [UML] appeared first on Sword and the Script.

Corporate 70

Corporate Storytelling B2B Facebook 70

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. For example, promoting a new sneaker brand might require you to target specific audiences on TikTok rather than Facebook.

Examples 104

Examples How To Product Launch Print 104

Cision

APRIL 18, 2017

And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. May 10th: 2022 Pulitzer Prize winners.

Facebook 78

Facebook Reputation Analysis Web 78

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Steven Kapoloma chimed in with his perception of AVEs: #measurepr the essence of pr us building relationship for mutually beneficial outcome AVE does not measure that.

Measurement 97

Measurement Media Training Google Resources 97

Presspage

SEPTEMBER 1, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. They might have run across your organization by means of a tweet, a relevant Twitter hashtag or a trending story on Facebook or LinkedIn.

SEO 95

SEO Engineering Measurement Mobile 95

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Measure Performance & Plan for Crisis Management Track Metrics: Monitor media impressions, website traffic, social engagement, and sentiment analysis.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95