Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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Social Media How To Insurance Insurance 233

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Typically, it’s noted that videos around 60 seconds long perform best on Facebook.

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Communications Conversations

SEPTEMBER 30, 2021

And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. Most (if not all) of our colleagues across our companies are social media users.

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Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

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Facebook Social Media Government Employee 79

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

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Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

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PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page.

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ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Corporate content has been booming for a while, but it 2022 will see a tipping point. But in 2022, employee engagement will be the new recruitment.

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Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

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Communications Conversations

OCTOBER 28, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. It’s almost like social media folks have been in crisis mode for 2 straight years. With no end in sight.

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Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

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Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

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Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Facebook threatens to pull news.

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Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time.

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Social Media Media Customer Service Resources 100

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Yes and yes.

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Survey Corporate Communications Financial 81

NewsWhip

FEBRUARY 19, 2021

The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. . These folks are fully tuned into the emerging interplay between media and social media. No More Heroes Any More.

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Reputation Social Media Reddit Media 88

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media.

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Facebook Video Branding Brand 116

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. Don’t Default to Facebook.

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PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. If a company doesn’t seem to be listening, stakeholders will turn to the media or social channels to share their stories.

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Corporate Communications Crisis Management Crisis 107

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

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Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

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Social Media Media Corporate Resources 102

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media.

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Communications Conversations

JULY 14, 2020

And, they are doing it for a reason: the need for more corporate transparency and more trust in corporations (and their leaders). First, the need for more corporate transparency. Look no further that corporate malfeasance at companies like Uber and Wells Fargo for recent examples. Another recent example: Facebook.

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Employee LinkedIn Social Media Trends 78

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

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Social Media Marketing Media Instagram 75

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

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Sports Social Media Media Groups 111

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm.

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Social Media Branding Brand Customer Service 52

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Like them on Facebook. About the American Red Cross.

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Social Media Crisis Management Crisis Media 174

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

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Social Media Crisis Crisis Management Crisis Communications 252

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. May 10th: 2022 Pulitzer Prize winners.

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Facebook Reputation Analysis Web 78

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Social media platforms have developed into becoming a sort of micro-site for organizations.

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Crisis Communications Corporate Crisis Real Estate 100

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

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Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

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Government Social Media Viral Guidelines 74

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. Facebook: 5 hrs. But, I thought it was very interesting–and worthy of more conversation considering the implications for social media marketers. Twitter: 20 mins. Instagram: 20 hrs.

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Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

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