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For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.
What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. That is what marks your reputation as a brand. Such as in case of cyber security risks.
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporatereputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporatereputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Organisations focused purely on financial performance have been hit hard by the crisis.
QUESTIONS : Is corporatereputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value. Employment factors.
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events. Corporate Social Responsibility programs.
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.
For businesses, societal discord presents risks to corporatereputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. But they may disagree with the stances companies end up taking.
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.
The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporatereputation—your biggest brand asset.
However this year, there is one task that needs to move to the top of the list – the Beneficial Ownership Information (BOI) filing mandated by the Corporate Transparency Act. The Corporate Transparency Act was enacted to enhance transparency in business ownership and combat illicit activities such as money laundering and tax evasion.
What, if anything, can a PR or corporate communications expert do to turn things around? Last year the Securities and Exchange Commission announced it passed the $100 million mark for the payment of whistleblower awards, leading to $500 million in financial remediation paid by companies. Consider Uber’s rough ride of late.
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporatereputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?
This level of clarity in corporate communication requires careful planning and precise execution. This strategic timing helps maintain the narrative of growth and improvement rather than financial pressure. This approach helps prevent initial reactions from escalating into larger issues that could damage brand reputation.
If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.
If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).
In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations.
PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.
Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. First, let’s discuss creativity.
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).
USC Annenberg Center for Public Relations explored corporatereputation and the factors that impact it, including consumer and employee expectations. based financial professionals.— based financial professionals.— based … Continue reading CorporateReputation in 2023 →
While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.
Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Animal abuse.
Here are Onclusive’s predictions for what to expect in 2021: Corporatereputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?
Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” ” What a nightmare.
The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. ” In other words, it’s all about image. Apparently Bankman Fried took that literally.
COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.
At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Scandal engulfs McKinsey.
company leaders report misinformation directly impacting their corporatereputation, with financial consequences following close behind. Their digital reputation management team uses AI-powered monitoring to detect emerging narratives, allowing them to address concerns within hours rather than days.
Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.
While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. The data makes it clear: executive personal branding isn’t just about individual reputation anymore – it’s a critical business driver that impacts the entire organization.
Can't miss out on print coverage if you want to build a high brand reputation and credibility. Reputation management Let's say a CEO of your company gives a controversial interview. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported.
In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice.
Download the News Release (PDF): MAHA & IPR Research Announcement Download Social Graphics (PDF): MAHA Global – Report Social Graphics New York, NY – April 25, 2024 – MAHA Global, a leading evolutionary AI SaaS company, and the Institute for Public Relations (IPR), a … Continue reading MAHA Global and the Institute for Public Relations (..)
The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. We represented a credit union through a strong campaign around financial wellness. The reality is that the lines between PR and marketing are getting blurrier all the time. Boosting message resonance.
The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Linking Your Reputation to Social Responsibility.
It’s the reputation your company has as an employer. Your corporate brand. Confidence that the company is stable, financially healthy and unlikely to lay off employees. While we continue to add positions, our employment competitors have a history of financial trouble and layoffs. The secret lies in your employer brand.
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.
On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”
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