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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316
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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189
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Public Relations For Dietary Supplement Compliance

5W PR

Press releases, interviews, and social media posts must align with FDA guidelines. Companies should establish approval processes that include legal review of marketing claims and promotional materials before release. Media relations require particular attention.

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Behind the Headlines with Verónica González

Cision

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. Image via Verónica González.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Now I’ve been in healthcare now for almost 15 years. What are some of the ethical issues that healthcare professionals in general need to think about?

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174