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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Marketing and corporate communications will overlap. Our work will be bifurcated.

Trends 407
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills.

Industry 316
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How corporate IT is actually killing employee communications

Communications Conversations

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. It’s seamless.

Employee 157
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.

Media 294
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

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Pride Month in a Year of Loathing: Allies Needed

PRSay

Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. The ACLU is “ tracking 515 anti-LGBTQ bills in the U.S. ”

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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.