Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. She holds a Bachelor of Arts in journalism from the Ohio State University. How do you define your leadership style?

Energy 183

Energy Journalism Leadership Meeting 183

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 103

Leadership Strategy Energy Advertising 103

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries.

Media Relations 192

Media Relations Media Journalism Report 192

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Collect feedback. She lives in Portland, Ore.,

Employee 190

Employee Communications Internal International 190

PRSay

JANUARY 24, 2025

After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. I realized I wanted to do something in addition to being a chief communications officer, and thats when I made the next pivot to become a leadership coach. Katie Neal knows a thing or two about career pivots.

Course 68

Course Publicity Nonprofit Leadership 68

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. 5 ABC News Visits per month: 57M Influence score: 91 Contributing journalists: 29 ABC News is a trusted source for breaking news, investigative journalism, and human-interest stories.

Pitching 104

Pitching Sports Analysis Financial 104

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 197

Meeting Education Ethics Leadership 197

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 114

Survey Industry Leadership Study 114

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

NOVEMBER 18, 2021

According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. Promote substantial, long-term investment in local journalism that informs and empowers citizens, especially in underserved and marginalized communities. And yet it is sorely missing.”. Local media investment.

Social Media 190

Social Media Report Media Government 190

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible. It’s time for action.”

Media 230

Media Advertising Advertising Measurement 230

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Consumer Course 245

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “We How might we judge great leadership?

Conference 128

Conference Leadership Meeting Energy 128

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership.

Government 152

Government Survey Ethics Media 152

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Ask yourself what is important to you and create goals within your role and share them with team leadership. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Television 120

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is that by cultivating thought leadership and getting more PR results for it, leads and business growth will follow.

Conference 118

Conference Leadership Journalism Measurement 118

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 151

Employee Communications Storytelling Corporate 151

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. It’s nothing new for administrations to try to control the narrative. 5 and Dec.

Journalism 109

Journalism Local Storytelling Policies 109

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. The post Running Corporate Communications and Social Media appeared first on wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

MARCH 12, 2024

Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”

Marketing 166

Marketing Survey Study Comparison 166

ImPRessions - Crenshaw Communications

JULY 15, 2016

Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Leverage leadership expertise. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer?

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Raquel Rivera Torres, APR , Corporate Communications Director, Grupo Ferré Rangel.

Company 146

Company Employee Internal International 146

Sword and the Script

JUNE 25, 2019

Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative. If you weren’t doing what you do now, you’d be… (BCB) a veterinarian.

Branding 128

Branding Brand Reputation Corporate 128