Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Meaningful change requires change in each of these areas: leadership, flexibility, life stage support, behaviour change, and structural and organisational reform. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 164

Reputation Corporate Report Employee 164

Wadds Inc.

MARCH 1, 2025

The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. It found that 37 companies (17% of those studied) made changes to their most senior communications role over the past year. years on average.

Leadership 72

Leadership Public Affairs Corporate Study 72

ImPRessions - Crenshaw Communications

MAY 1, 2024

Diversity isn’t dead; but it may be hiding So it was refreshing to see the results of a new study conducted by Chief, the private executive network for women, showing that fully 80% of C-suite executives remain committed to DEI initiatives and will continue to invest in them. But I choose to look at the Chief study more optimistically.

Corporate 203

Corporate Leadership Study Survey 203

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 149

Technology Study Communications Survey 149

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise.

Leadership 321

Leadership Conference Sports Meeting 321

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

PRSay

JANUARY 3, 2025

They dont want to hear PR spin, corporate-speak, or false promises. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans. Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1

Trends 97

Trends Brand Branding Publicity 97

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. Among the companies we studied, the average top management team has nine members.

Study 99

Study Company Leadership Education 99

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 139

Study Publicity Survey International 139

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 99

Corporate Airlines How To Crisis 99

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

Melissa Agnes

MARCH 13, 2014

The link to this dark website is predominantly displayed from their corporate website’s homepage, which is extremely important since inquiring minds are systematically navigating to their corporate website for news and updates regarding the crisis. Case Studies'

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Agility PR Solutions

NOVEMBER 3, 2022

While boards are prioritizing sustainability, there is much room for improvement—and getting the right composition, culture, mindset and skills are key for driving ESG agendas, asserts a new report from leadership advisory firm Egon Zehnder.

Corporate 94

Corporate Leadership Study Report 94

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Collect feedback. She lives in Portland, Ore.,

Employee 190

Employee Communications International Internal 190

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 152

Government Survey Ethics Media 152

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Another study on the credibility of information sources suggests that press coverage is more relevant than ever. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

Agility PR Solutions

FEBRUARY 3, 2020

At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of all their stakeholders, not just investors.

Financial 78

Financial Leadership Corporate Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 113

Survey Industry Leadership Study 113

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The study is careful to point out that the data does not say longer posts are always better. One of the most successful corporate blogs I’ve managed published five days a week like clockwork. Not necessarily.

Study 87

Study B2B Marketing Survey 87

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds.

Government 158

Government Report Survey Media 158

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? Click To Tweet While I recognize the study is dated, however, there isn’t any other study I’ve seen that’s this thorough can conclusive. She currently teaches at the Darden School of Business.

Marketing 166

Marketing Survey Study Comparison 166

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 80

Creativity Study Survey Advertising 80