Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

YouTube 156

YouTube Video Corporate How To 156

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. LinkedIn might not have the largest reach–but it often has the RIGHT reach.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On LinkedIn, uploaded videos can range from just three seconds, to 10 minutes long.

Video 149

Video Social Media Instagram Facebook 149

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching Media How To 150

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Social media audit. Social media is a great tool for corporate and personal branding. These are all great questions to consider before creating social media goals for the next few months. Another great clean up would be to polish that LinkedIn profile. Desk organization.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. 17 livestream on PRSA’s LinkedIn page. The live webinars will also be recorded and archived on PRSA’s LinkedIn page. Quantitative measurements might count media clips or social media activity.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

Waxing UnLyrical

MAY 2, 2017

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.). I believe I’m entitled to voice my own opinion on my own LinkedIn page.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Communications Conversations

SEPTEMBER 30, 2021

And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. Most (if not all) of our colleagues across our companies are social media users.

Social Media 131

Social Media Media Marketing Instagram 131

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes.

LinkedIn 60

LinkedIn Mobile How To Course 60

Mindful Marketing

JUNE 6, 2023

So, when the physician in chief warns about the dangers of social media, what should the organizations that use it do? How could social media possibly warrant the same level of concern? Unfortunately, though, most of us also have read about, if not experienced, social media’s negative impact.

Social Media 86

Social Media Corporate Media Comparison 86

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Polaris

SEPTEMBER 28, 2015

Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 1 Complete Your LinkedIn Profile. 3 Join LinkedIn Groups and Engage.

LinkedIn 100

LinkedIn Groups Infographics Social Media 100

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. LinkedIn is a good start point. Here’s how to build a profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? I’d also suggest adding social media feeds to it. Comments I expanded on this a bit more on LinkedIn –. And when they need a well-packaged story? 88050167 / gettyimages.com What Do Journalists Want? by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 118

B2B Social Media Marketing Media 118

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too.

Social Media 113

Social Media Communications Media Leadership 113

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Communications Conversations

MARCH 26, 2019

Whereas, if your comms team gets more involved with media work and social media marketing (especially on the paid side), you’re probably reporting to marketing or strategy. Beyond that, I also think about how corporations see some of these different functions. Let me know in the comments below, or on LinkedIn.

Corporate 87

Corporate Report Social Media Media 87

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

Communications Conversations

JULY 14, 2020

His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page. First, the need for more corporate transparency. They are forward-thinking.

Employee 78

Employee LinkedIn Social Media Trends 78

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management.

Social Media 87

Social Media Reputation Communications Company 87

Communications Conversations

JANUARY 23, 2018

Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in Minneapolis/St. I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. ” Great question! Kendra Klemme, United Health Group.

Social Media 141

Social Media Media Marketing Leadership 141

Communications Conversations

OCTOBER 28, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. It’s almost like social media folks have been in crisis mode for 2 straight years. With no end in sight.

Social Media 113

Social Media Industry Media Crisis 113

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Social media platforms have developed into becoming a sort of micro-site for organizations.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Communications Conversations

MARCH 15, 2022

Companies are clearly putting a lot of time, thought and effort into the language of these social media posts. But, it seems those same companies are all over the board when it comes to HOW they make these posts on social media channels. Thomas), one thing has occurred to me: execution matters.

Branding 173

Branding Brand LinkedIn YouTube 173

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Connect with Melissa on LinkedIn. Or via email.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Waxing UnLyrical

JULY 15, 2017

So: LinkedIn. It’s *the* business social network to have a presence on, right? But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well.

LinkedIn 90

LinkedIn Reddit Banking Community 90