Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

Measurement 123

Measurement Communications Survey Web 123

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Who Does PR Report Currently? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 120

Report Publicity Survey B2B 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Corporate Communications. Media Training. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. ” #measurepr. June #measurePR Announcement.

Media Relations 40

Media Relations Measurement Media Analysis 40

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast.

Strategy 195

Strategy Marketing Measurement eBook 195

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. Click To Tweet 2.

Reddit 180

Reddit Software B2B Technology 180

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. Both are designed to apply marketing lead attribution techniques to media relations. PR tech mentions.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. Most common comms measurement methods. It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup.

Transportation 91

Transportation Meeting Report Media 91

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Broadcast outlets and publishers also report headwinds , though the views are mixed. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Brand Branding Guidelines 68

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 77

Corporate Communications Survey Employee 77

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Corporate-side PR. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 123

Survey Communications Ethics Measurement 123

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Corporate-side PR. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Corporate-side PR. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” The Cision report says the findings align with the 2017 Edelman Trust Barometer.

Report 72

Report Media Survey Pitching 72

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020.

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Earned media offers credibility. It always comes down to credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” You can subscribe here.

Training 98

Training Trends Media Survey 98

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. As a third-party event planner, I focus on building goals around sustainability that are founded on the triple bottom line and using ESG reporting to support those efforts. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 87

Survey Public Affairs Corporate Trends 87

Onclusive

FEBRUARY 2, 2022

Uploading and distributing news releases is so easy and l love the fact it automatically uploads the release to your website without you having to do this separately.” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>>

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 156

B2B Study Blogging Marketing 156

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Identifying backlinks.

Technology 171

Technology Publicity Software Pitching 171

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. Craft rather than technical or management skills account for the most popular skills in public relations at all levels.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. The results were clear and measurable. drove ~50% media coverage (and a boatload of backlinks). The reporter just noticed. The text was stiff and corporate. Check out our services.]. The story was unsolicited.

B2B 108

B2B Leadership Marketing Blogging 108