Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Stuart Bruce

MAY 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust.

Reputation 148

Reputation Report Crisis Communications Corporate 148

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 110

Corporate Measurement Report Company 110

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. click image for higher resolution) The top 10 ‘decision drivers’ in B2B procurement It’s those ‘decision drivers’ that stood out the most.

B2B 179

B2B Software Ethics Leadership 179

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Most PR and communications teams report their results on a monthly, quarterly and annual basis.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 142

Measurement Communications Survey Web 142

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I’d urge you to read the full The View report, but wanted to quickly share some of my thoughts on some of the findings. The real issue is strategy and measurement. when 32% use blogs.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Branding Brand Employee 78

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. The report sets out cultural, structural and societal issues.

Publicity 94

Publicity Leadership LinkedIn Report 94

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. The report was published in February 2024 by the Academic Society for Management & Communication.

Corporate 115

Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

5W PR

MARCH 23, 2025

These reviews should examine: Product labels and packaging Marketing materials and claims Website content and social media Quality control documentation Adverse event reporting procedures Legal experts also help companies stay current with regulatory changes and emerging enforcement trends.

Publicity 78

Publicity Guidelines Education Consumer 78

Agility PR Solutions

JANUARY 20, 2020

PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line.

Reputation 130

Reputation Report Company Corporate 130

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). 3 PR Trends in Tactics, Measurement and Organization. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

JANUARY 14, 2021

For example, if you’re recruiting a new senior communications leader, look for someone who can support top management decision-making based on corporate reputation considerations and the insights collected from listening to and fostering a dialogue with all of the company’s stakeholders—a critical function of communications.

Communications 195

Communications Corporate Measurement Reputation 195

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Companies with socially active C-suite executives report 40% more sales opportunities. Their content generates 8 times more engagement than content shared by corporate accounts.

Branding 78

Branding Brand Leadership Corporate 78

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Case Study 195

Case Study Communications Study Leadership 195

Prowly

DECEMBER 17, 2024

Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. Cision is also best suited for corporate in-house PR teams or large PR agencies. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success? However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Who Does PR Report Currently? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 122

Report Publicity Survey B2B 122

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

MAY 1, 2024

Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” So, corporate leaders are now less likely to use acronyms like DEI, or, heaven forbid, ESG. The post No, DEI Isn’t Dead.

Corporate 203

Corporate Leadership Study Survey 203