Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 164

Reputation Corporate Report Employee 164

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. Trust experts who inspire none.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Image credits: Unsplash and respective studies.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. This includes being mindful of deemed exports – releasing controlled technical data to foreign nationals even while in the United States.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

DECEMBER 19, 2019

Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. Call it “marketing ventriloquism.”

Marketing 195

Marketing Advertising Advertising System 195

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

PRSay

JANUARY 3, 2025

They dont want to hear PR spin, corporate-speak, or false promises. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans. Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1

Trends 97

Trends Brand Branding Publicity 97

Cision

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 120

Study Meeting Corporate Data 120

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Communications Conversations

SEPTEMBER 26, 2014

Hmm…strange for a corporate storytelling site, don’t you think? Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date.

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 187

Trends Video B2C Measurement 187

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

5W PR

JANUARY 31, 2025

Understanding the Psychology Behind Emotional Brand Stories The numbers tell a compelling tale: studies show that consumers primarily use emotions rather than information to evaluate brands, with positive emotions toward a brand proving to be far more influential in consumer loyalty than trust and other factors. The key lies in authenticity.

Storytelling 78

Storytelling Brand Branding Sports 78

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It builds credibility through authenticity since advocates are trusted more than corporate entities.

Brand 104

Brand Branding Employee Case Study 104

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. Katie Paine, publisher of The Measurement Advisor, was the company’s 12th, and hired me before she left Lotus.)

Case Study 56

Case Study Measurement Study Software 56

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 166

Marketing Survey Study Comparison 166

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. If these studies were more purist about defining earned media, I believe the numbers would be higher.

Media 230

Media Measurement Advertising Advertising 230

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The study is careful to point out that the data does not say longer posts are always better. Not necessarily.

Study 88

Study B2B Marketing Survey 88

Cision

MAY 16, 2016

For a concept as elaborate as corporate strategy, the communications challenge from top to bottom can be daunting. Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication?

International 218

International Internal Communications Employee 218

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast.

Strategy 195

Strategy Marketing Measurement eBook 195