5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Training and Support Effective training ensures employees understand program objectives and feel confident participating.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. Legal teams can provide training on red flags and sensitive areas, while PR teams can educate lawyers on messaging strategies and stakeholder needs.

Technology 78

Technology Communications Training Education 78

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

5W PR

MARCH 23, 2025

Team members should receive regular training on FDA regulations and industry standards. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures. They also build trust by showing transparency about product contents and proper use.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models.

Corporate 115

Corporate Trends Communications Ethics 115

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. They maintain detailed records of past incidents, regularly update their crisis plans, and ensure teams stay prepared through ongoing training and simulations.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.

Marketing 46

Marketing Case Study Software Analytics 46

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Thomas Cook’s use of VR for crisis management training shows how these technologies can prepare organizations for challenging situations.

Storytelling 78

Storytelling Brand Branding Transportation 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Communications Conversations

NOVEMBER 10, 2014

And, apparently, Wordsmith can do it for a fairly reasonable price (check the site) and free up reporters to do more work they’re trained to do (more reporting less almost-admin-type work). It’s worth a look as a time- and cost-saving measure. Because those reports were a drain on their resources and reporters.

Corporate 146

Corporate Communications Tools Content Marketing 146

Sword and the Script

AUGUST 6, 2020

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds The post Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit] appeared first on Sword and the Script.

Training 114

Training Trends Media Survey 114

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. HR policies, procedures, training. The good news: There are a lot of things you can measure.

International 189

International Internal Data Communications 189

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

The spokesperson should feel free to change any corporate-speak or buzzwords into ordinary language that reflects how normal people speak. It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. Simply spend a few minutes focusing on two or three of the most important points.

Interviews 280

Interviews Policies Course Training 280

5W PR

FEBRUARY 17, 2025

Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

Prowly

APRIL 10, 2025

And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide. Critical errors and bias AI is trained based on things that have happened before.

Social Media 104

Social Media Reputation How To Media 104

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

Reputation 78

Reputation Corporate Insurance Insurance 78

Presspage

MAY 19, 2017

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. Working with the same system guarantees a level of consistency in PR processes, and facilitates easy and uniform coordination and training for departments worldwide.

Corporate 68

Corporate Brand Branding Guidelines 68

Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia.

Training 59

Training Survey Data Wikipedia 59

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Stern + Associates

JULY 8, 2024

Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling. The post The Keys to a Robust Corporate Speakers Bureau appeared first on Stern Strategy Group. Attend or view video of a meeting or presentation the potential speaker has led.

Corporate 62

Corporate Conference Internal International 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements.

Software 150

Software Analytics Data Technology 150