PRSay

FEBRUARY 7, 2024

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Looking to pitch traditional media outlets? Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month.

Pitching 137

Pitching Video Interviews Report 137

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. With that great idea pitch, think about something I can use to supplement my story, preferably data.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. just local media pitching, solely trade media, etc.). For the smallest amount—$5,000 a month or less—expect a narrow focus (i.e.

Radio 100

Radio Print Television Local 100

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. In today’s media environment, pitching reporters and editors has become a lost art. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement.

Analytics 104

Analytics SEO Engineering Financial 104

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Cision

AUGUST 7, 2015

After graduation, I accepted an entry-level communications role at a large corporation in Philadelphia. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! Master those tasks quickly and you’ll probably be phased out of them sooner. Get the right experience. Ask for it.

Tourism 120

Tourism Television Print Pitching 120

Cision

MAY 12, 2015

RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. Up next is RaeAnn Pickett.

Data 120

Data Nonprofit Analytics Social Media 120

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 91

Software Pitching Measurement Enterprise 91

Bad Pitch Blog

MAY 13, 2011

We usually embed some strategically on Bad Pitch to see if anyone''s reading. A printed typo is worse. A printed typo is worse. The typo running on a headline on the front page of an organization''s print vehicle? He also didn''t want to spend the time and money to fix the print version. No, not really.

Print 62

Print Corporate Pitching Company 62

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I write from the corporate side, in-store marketing, promotions, advertising, financial results.

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

OCTOBER 25, 2022

From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. “More strategic questions arise due to changes in technology.

Communications 149

Communications Crisis Internal International 149

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. The deadline for pitch submissions is Friday, 17 May. and published by #FuturePRoof in ebook and print formats. The project's working title is Renewal.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. 5 solo PR pros share how they structure their work day.

Meeting 97

Meeting Writing Pitching Case Study 97

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. They’ll know their costs for media monitoring upfront and can put that in their pitch. Truescope product overview.

Tools 165

Tools Media Software Analysis 165

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Experienced pros have developed and pitched countless stories in their careers. At best, DIY PR will lead you to waste a portion of your communications budget.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. Advertising is a valid channel of communication.

Publicity 106

Publicity Media Advertising Advertising 106

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

MARCH 20, 2018

Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. You don’t need to be a big shot so send us a pitch ! d) Facial recognition check-in.

Industry 90

Industry Marketing Enterprise Mobile 90

Waxing UnLyrical

DECEMBER 11, 2013

Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. Holding events both online and offline is now part of media management.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized.

Journalism 69

Journalism Branding Brand Advertising 69

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. The company says it uses artificial intelligence (AI) to show PR pros journalists that “most likely to be interested in your pitch.” PRgloo was funded with bootstraps. Cision said it will acquire Streem.

Reputation 87

Reputation Technology Tools Data 87