Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential.

Reputation 104

Reputation Publicity How To Marketing 104

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. Also, when pitching print magazines, consider the necessary lead time. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Different kinds of content. Join the group here.

Pitching 137

Pitching Video Interviews Report 137

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Click Here.

Brand 156

Brand Branding How To Storytelling 156

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. Our audience eats it up, and it’s a good mental break from the stuff I normally cover. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Stephen Waddington

NOVEMBER 27, 2018

2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The ownership of storytelling is allowing us to outpace other marketing rivals. #4 The decline of traditional print media is at the heart of this change. #5 The agility of public relations is proving its strength.

Report 85

Report Financial Analysis Reputation 85

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate. Yet I look back on that time fondly. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 183

Survey Marketing B2B Study 183

Burrelles Fresh Ideas

MAY 21, 2024

The role of public relations in promoting mental health awareness Public relations professionals play a pivotal role in shaping corporate reputations, cultivating positive relationships with stakeholders, and managing public perception. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social.

Employee 97

Employee Pinterest Resources System 97

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 81

Survey Industry Communications Corporate 81

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 96

Meeting Journalism Employee Storytelling 96

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Media Study Communications 60

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 67

Marketing B2B Print Technology 67

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series? Send us a note through the contact us page.

Course 60

Course Measurement Advertising Advertising 60

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Step by step guide to create a corporate video for your marketing needs.

Video 62

Video Strategy SEO Engineering 62

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. BlackRock Content topics in the finance world can feel pretty daunting to the general public.

Case Study 52

Case Study Financial Content Marketing Study 52

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR in High Definition

SEPTEMBER 26, 2018

Well, storytelling is often one of those communications terms that makes people cringe, but this is exactly what this is about. And as I mentioned, you don’t need to don’t throw the baby out with the bathwater – but you do need to control your corporate communications. Shifting to ‘Build-Mode’. Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Try a new audience with a new offering.

Financial 61

Financial Banking Content Marketing Writing 61

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". For change agent stories, check out the below articles (we’ll keep adding new posts as they’re published too): Change Agent Spotlight: How Lubrizol Corporation Increased Website Visits by Almost 5,000% to an Inbound Pilot Website.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. This podcast, as with their subsequent books, including Think Like a Freak , which you can pick up at the airport and whiz through in a single coast-to-coast flight, is the continuation of that storytelling.

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 52

Financial Content Marketing Marketing Banking 52

Waxing UnLyrical

MAY 4, 2016

Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal. A former U.S.

Marketing 40

Marketing B2C B2B Social Media 40

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Here are the five biggest trends you need to know. [If

B2B 74

B2B Content Marketing Trends Marketing 74

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” And it took a couple of months. This is PR.

B2B 52

B2B Communications Media Course 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Printed literature. For this reason, it’s so important to build a brand that is deeply human and relatable. People trust other people. People want to buy from other people. And people don’t want to buy from big businesses that care more about the bottom line than they do about the customers.

Employee 120

Employee Social Media Education Brand 120

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. During our research, we discovered that this kind of content was often buried in corporate newsrooms. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

JULY 13, 2016

Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal. A former U.S.

Measurement 40

Measurement Advertising Advertising Enterprise 40

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. He a straight-laced but decent scientist who’s lost his zeal to corporate life. There is no boring if you tell your story right.” All 160 episodes since July 2014. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84