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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. If you treat your employees poorly, then prospective customers don’t want to do business with you. Don’t skimp here.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. The Annenberg survey listed data privacy, health care and diversity as social issues.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Platform Selection and Management Choosing the right technology platform supports program success.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To manage a corporate transition.

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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system. It’s crucial to stay on top of these changes to help clients navigate the shifting landscape of digital advertising and ensure their messaging remains effective in a more privacy-conscious world.

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