Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Ronn Torossian

MARCH 2, 2025

Learn how Unilever leads corporate sustainability through transparent reporting, purpose-driven marketing and sustainable sourcing initiatives The post Unilevers Sustainability PR: A Blueprint for Corporate Responsibility appeared first on.

Corporate 195

Corporate Report Marketing Publicity 195

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. ANALYZE BRAND REPUTATION WITH PROWLY How to do reputation reporting the right way What should you include in a reputation report?

Reputation 104

Reputation Measurement Report Branding 104

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. A third example of a program is running a corporate blog like a news site. Academia often structures undergraduate training around them. The results?

Marketing 216

Marketing eBook Guidelines B2B 216

Flack's Revenge

AUGUST 6, 2019

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. From Hero to Zero.

Corporate 198

Corporate Branding Brand Agriculture 198

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Relationship building takes time. Owned Media/Content Strategy. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stuart Bruce

MAY 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust.

Reputation 148

Reputation Report Crisis Communications Corporate 148

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. I support Hard Numbers as a non executive director and wrote the foreword to the report.

System 52

System Corporate Reputation Media 52

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 176

Report Company Government Conference 176

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

Sword and the Script

APRIL 1, 2025

One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. Instead of searching and sorting through a database, you just tell Dazzles chatbot (Dazz) what your pitch is about, and it goes a search for relevant reporters and influencers based on what they have written.

Software 159

Software Pitching SEO Tools 159

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “ The Commission on Information Disorder Final Report ,” released Nov. A constant churn.

Social Media 190

Social Media Report Media Government 190

Agility PR Solutions

FEBRUARY 21, 2022

Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report.

Corporate 147

Corporate Enterprise Report Company 147

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. 1” of 2024, according to reporting by Bloomberg. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. That builds trust. It’s also the foundation of a brand. Is known as being a good employer.” This is one for 2023. It’s an employer’s market right now.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 110

Corporate Measurement Report Company 110

Agility PR Solutions

JANUARY 19, 2025

Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are motivated to purchase from companies that commit to societal causes. In the modern day, as expected.

Communications 110

Communications Corporate Report Consumer 110

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. As the Associated Press reports , public mistrust of governments and media threatens to limit the rollout of coronavirus vaccines, particularly in the United States.

Government 158

Government Report Survey Media 158

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

Notified

FEBRUARY 9, 2025

In our recent industry report , 57% of corporate communicators said authenticity and transparency are the biggest reasons why stakeholders trust a brand.

Communications 250

Communications Corporate Report Industry 250

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. The report was published in February 2024 by the Academic Society for Management & Communication. It comprised Prof.

Corporate 115

Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Is it a terrible PR move or just a juicy corporate communications case? Although forced out, Easterbrook came away with a rich compensation package reported to be worth $40 million. Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.

Employee 286

Employee Reputation Corporate Journalism 286

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I The subject of a story will “gain nothing by ghosting a reporter,” Daily Beast writer Justin Baragona says. “We always advocate that our members be responsive” to reporters.

Media Relations 192

Media Relations Media Journalism Report 192

Onclusive

APRIL 27, 2020

Most PR and communications teams report their results on a monthly, quarterly and annual basis. Typically, monthly reports serve internal communications measurement and analytics purposes, while quarterly and annual reports are presented to or shared with executives and board members. Lona Therrien.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

DECEMBER 17, 2024

Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. Cision is also best suited for corporate in-house PR teams or large PR agencies. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

JANUARY 22, 2020

Sentiment can then be reported at three levels: Aggregate sentiment for your total media coverage during a specified date-range. “This new innovation represents the next evolution of AI-driven communications technology and our corporate commitment to advancing the state-of-the-art in media monitoring. How is sentiment measured?

Analysis 376

Analysis Measurement Engineering Analytics 376

ImPRessions - Crenshaw Communications

JULY 13, 2022

You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile. Make Interactions Memorable . Think in terms of not just one, but two or three potential stories.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. During the month of January, we will be taking you through the highlights of this report.

Communications 248

Communications Corporate Reputation Employee 248