Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 156

Software Pitching System Analytics 156

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Cision is also best suited for corporate in-house PR teams or large PR agencies. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. What I mean by that is most PR software tools on the market will do 80-90% of what you want. Corporate outlook.

Software 82

Software Corporate Publicity Technology 82

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Executing M&A post-deal is hard.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. The company has been self-funded to date.

Software 150

Software Case Study Advertising Advertising 150

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

SEPTEMBER 24, 2024

If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. They made an introduction, and I went to work trying to convince them to do a case study.

B2B 142

B2B Case Study Study Conference 142

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models. It comprised Prof. Stefan Stieglitz, University of Potsdam; Prof.

Corporate 115

Corporate Trends Communications Ethics 115

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 103

Software Study Pitching Analysis 103

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 91

Software Print Tools SEO 91

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here. Talk to Us !

Software 121

Software Analysis Data Technology 121

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Requirements. About Onclusive.

Marketing 46

Marketing Case Study Software Analytics 46

Melissa Agnes

FEBRUARY 25, 2014

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” ” What a nightmare.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Prowly

APRIL 11, 2025

TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential. You can also use reputation marketing software to see reviews and share good feedback.

Reputation 104

Reputation Publicity How To Marketing 104

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. Notified says they have 650 customers and roughly 10,000 users on the platform globally.

Software 130

Software Tools Publicity System 130

Prowly

MARCH 12, 2025

From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you. Challenges in print monitoring Is print tracking software the right choice for you? Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Agility PR Solutions

JUNE 6, 2021

New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over.

B2B 173

B2B Software Survey Corporate 173

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. These include employees, subcontractors (up to 65%), software and consumable items.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. ThreatPost.

Enterprise 296

Enterprise Journalism Trends Resources 296

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. Director, Global Corporate Communications, Mimecast. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

Communications Conversations

DECEMBER 13, 2017

1 — Do you have the right hardware and software in your possession? Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. I’d suggest buying some kind of Snowball mic. It’s the most popular brand, and most are very affordable (under $300).

Corporate 103

Corporate Banking Radio Resources 103

Presspage

FEBRUARY 26, 2024

This insight underscores the effectiveness of storytelling in the corporate context. By ensuring a uniform message and tone across various channels, such as social media, press releases, and the corporate website, companies reinforce their strategic vision and commitments. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

This insight underscores the effectiveness of storytelling in the corporate context. By ensuring a uniform message and tone across various channels, such as social media, press releases, and the corporate website, companies reinforce their strategic vision and commitments. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Shift Communications

AUGUST 2, 2022

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. NewsAI PR Software Pricing. Photo credit: Pixabay ( CC0 1.0 ).

Software 79

Software Tools Pitching Media Relations 79

Flack's Revenge

APRIL 13, 2022

He speaks in detail on the topics and others: The latest and greatest, from the incumbents and challengers Where to invest for best results How to DIY with free tools The impact of AI and NLP Areas for improvement. Thanks again Frank, for coming on the podcast and sharing your expertise. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Interviews 156

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Samantha founded a PR workflow software product called PRGloo. No reason was noted.

Publicity 156

Publicity Software Google Reddit 156