5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

5W PR

JANUARY 24, 2025

LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements. This mixed approach maintains engagement while building brand authenticity.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Training and Support Effective training ensures employees understand program objectives and feel confident participating.

Employee 88

Employee Social Media Reputation Guidelines 88

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 102

Training Conference Technology Meeting 102

Agility PR Solutions

MAY 18, 2022

The post 7 types of corporate training innovations that are changing the game appeared first on Agility PR Solutions. This can happen without you understanding its benefits or its drawbacks. That’s why education must happen for everyone to understand the economics involved. And, the possible value […].

Training 78

Training Corporate Education Technology 78

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models. It comprised Prof. Stefan Stieglitz, University of Potsdam; Prof.

Corporate 115

Corporate Trends Communications Ethics 115

Bianchi Biz Blog

OCTOBER 28, 2024

Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events. Corporate Social Responsibility programs. Crisis training. In this context, professionalism and technical expertise, combined with sensitivity and analysis, are crucial for public relations professionals in Mexico.

Marketing 101

Marketing Crisis Local Internal 101

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 157

SEO Corporate Blogging Storytelling 157

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

FEBRUARY 11, 2025

I think corporate news, especially when it’s an official statement by a brand, continues to be able to one of the bigger sources [of exposure] for customers, he said. A large press release distribution platform is a reasonable source of data on which to train LLMs. Its not a stretch from where I sit either.

Pitching 129

Pitching Communications SEO Google 129

5W PR

MARCH 23, 2025

Team members should receive regular training on FDA regulations and industry standards. Companies should invest in strong legal partnerships, comprehensive consumer education programs, and well-trained PR teams. They also build trust by showing transparency about product contents and proper use.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. What monitoring tools will best help you succeed at this task and how should you go about training your team? What monitoring tools will best help you succeed at this task and how should you go about training your team?

Social Media 249

Social Media Crisis Media Pinterest 249

PR for Anyone

APRIL 7, 2020

Many corporations had to switch to virtual training and communications. “Be Many businesses all over the world had no choice but to shut down and let their employees go. Despite the social distance, we can remain connected through the use of technology.

Marketing 279

Marketing Training Video Technology 279

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model.

Corporate 88

Corporate Communications Training Data 88

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. The business of corporate communication and PR will grow faster and garner much greater stature, the more Patrick Liangs we can attract to the field. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

AUGUST 6, 2020

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds The post Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit] appeared first on Sword and the Script.

Training 113

Training Trends Media Survey 113

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. They maintain detailed records of past incidents, regularly update their crisis plans, and ensure teams stay prepared through ongoing training and simulations.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Check out his company and the awesome trainings they provide: Team Solutions. This episode of The Crisis Intelligence Podcast discusses: Functional-based roles vs. person-based roles. Follow Melissa Agnes on Twitter: @melissa_agnes.

Crisis 233

Crisis System Crisis Management Corporate 233

Melissa Agnes

MAY 26, 2014

You’ll lose trust and become a “target” for those who point to corporate secrecy. Don’t train your people (or the boss). Let’s say your company is being blamed for a train derailment that killed dozens and devastated a whole town. Obfuscate and lie, your stakeholders won’t know the difference.

Crisis 264

Crisis Crisis Communications Film Training 264

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Brand 323

Onclusive

FEBRUARY 28, 2022

Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Not only do such protests grab headlines, they sometimes invite media to query corporate sponsors and participants about the issues being highlighted.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. Hot Press – Leading Irish music and entertainment magazine.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

Agility PR Solutions

NOVEMBER 16, 2023

Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are you lagging behind your competitors in achieving digital transformation?

Corporate 100

Corporate Training Employee Data 100

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

The Proactive Report

FEBRUARY 27, 2021

Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement. What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare. There are no corporate secrets anymore.

Training 162

Training Corporate Reputation Employee 162

Buzzstream

JANUARY 21, 2025

WebText (used to train OpenAIs GPT-2)contains high-DA websites. They get trained from enormous datasets like text from the internet, books, and others. They get trained to predict text by analyzing patterns in these massive datasets. For example, OpenAI openly disclosed the dataset they used to train GPT-2 (we are on GPT-4 now).

Data 71

Data Local Groups Corporate 71

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

SEPTEMBER 24, 2024

For example, offer a percentage discount, early access to new features or free training. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. If a procurement or legal team wants to remove such a clause before signing, then develop a negotiation playbook.

B2B 141

B2B Case Study Study Conference 141