Agility PR Solutions

MAY 18, 2022

The post 7 types of corporate training innovations that are changing the game appeared first on Agility PR Solutions. This can happen without you understanding its benefits or its drawbacks. That’s why education must happen for everyone to understand the economics involved. And, the possible value […].

Training 78

Training Corporate Education Technology 78

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models. It comprised Prof. Stefan Stieglitz, University of Potsdam; Prof.

Corporate 115

Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 153

SEO Corporate Blogging Storytelling 153

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. What monitoring tools will best help you succeed at this task and how should you go about training your team? What monitoring tools will best help you succeed at this task and how should you go about training your team?

Social Media 249

Social Media Crisis Media Pinterest 249

PR for Anyone

APRIL 7, 2020

Many corporations had to switch to virtual training and communications. “Be Many businesses all over the world had no choice but to shut down and let their employees go. Despite the social distance, we can remain connected through the use of technology.

Marketing 279

Marketing Training Video Technology 279

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model.

Corporate 88

Corporate Communications Training Data 88

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. The business of corporate communication and PR will grow faster and garner much greater stature, the more Patrick Liangs we can attract to the field. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Check out his company and the awesome trainings they provide: Team Solutions. This episode of The Crisis Intelligence Podcast discusses: Functional-based roles vs. person-based roles. Follow Melissa Agnes on Twitter: @melissa_agnes.

Crisis 233

Crisis System Crisis Management Corporate 233

Melissa Agnes

MAY 26, 2014

You’ll lose trust and become a “target” for those who point to corporate secrecy. Don’t train your people (or the boss). Let’s say your company is being blamed for a train derailment that killed dozens and devastated a whole town. Obfuscate and lie, your stakeholders won’t know the difference.

Crisis 264

Crisis Crisis Communications Film Training 264

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Branding 323

Onclusive

FEBRUARY 28, 2022

Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

Mediagraphix PR

OCTOBER 10, 2023

Corporate leaders are responsible for their organizations in various ways. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Mediagraphix PR

OCTOBER 10, 2023

Corporate leaders are responsible for their organizations in various ways. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

Agility PR Solutions

NOVEMBER 16, 2023

Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are you lagging behind your competitors in achieving digital transformation?

Corporate 103

Corporate Training Employee Data 103

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Not only do such protests grab headlines, they sometimes invite media to query corporate sponsors and participants about the issues being highlighted.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

The Proactive Report

FEBRUARY 27, 2021

Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement. What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare. There are no corporate secrets anymore.

Training 162

Training Corporate Reputation Employee 162

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

AUGUST 6, 2020

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds The post Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit] appeared first on Sword and the Script.

Training 94

Training Trends Media Survey 94

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. PR firms offer new professionals an excellent training ground and the right kind of experience for making future career decisions. PR is PR no matter where you are, right?

Agency 122

Agency Nonprofit Corporate Training 122

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

Reputation Us

SEPTEMBER 18, 2023

Casey Boggs is a global communications leader specializing in reputation management, internal communications, crisis mitigation, cyber incident response, public relations and spokesperson training. RepUs is a national corporate reputation management and crisis response firm. Police Departments appeared first on ReputationUs.

Reputation 158

Reputation Crisis Course Corporate 158

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. How they train their digital volunteers for effective emergency and crisis communications. Tips for effectively filtering through the digital noise in a crisis or emergency.

Social Media 174

Social Media Crisis Management Crisis Media 174

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Garbage in, garbage out, as they say. So what does Media Mix Modeling mean for your organization?

Media 243

Media Analysis Measurement Advertising 243

Flack's Revenge

AUGUST 4, 2022

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances.

Film 156

Film Media Training Enterprise Interviews 156

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274