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This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My
A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. Corporate Communications Employee Communications corporate communications trends employee communications trends' And yet there’s Lotus Notes.
Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Trip Actions. BeRightBack (BRB).
Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.
You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporatetravel booking process, had high hopes for the show. It had debuted its latest tech platform and secured numerous industry partnerships.
Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporatetravel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need?
The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. The remainder have broader responsibilities, including corporate affairs, public affairs, sustainability and investor relations. years versus 3.9
Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. The ACLU is “ tracking 515 anti-LGBTQ bills in the U.S. ”
On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.
There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. It all started when Campbell’s VP Kelly Johnston tweeted about the so-called “caravan” of immigrants traveling north from Honduras.
Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Over the past few years, Travel + Leisure Co. , Steven Goldsmith, APR, is director of public relations at Travel + Leisure Co. in Orlando, Fla.,
When Airbnb features hosts who’ve opened their homes and hearts to travelers, they’re not just promoting accommodations – they’re telling stories of human connection and cultural understanding. Real people facing real challenges resonate more deeply than polished corporate messaging.
Catering to a global audience, it dives into international politics, economies, and human-interest features, making it essential reading for travelers, expats, and anyone with a global mindset. #3 Its a smart pick for decision-makers navigating the fast-paced world of business. #11
We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. Work travel sucks. Consultants tend to travel a lot for work. Now, I’m not a career agency guy.
Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.
Assuming that the PR reps have maintained favorable relations with reporters, most online media outlets are willing to cover corporate news; most likely they will publish whatever is provided, with little or no editing (although some say that editorial standards are evolving ). Do they cover press U.S. releases in China?
In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”
With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing. Controversial statements.
Top Holiday Story Ideas Black Friday: Store hours, discounts, and promotions New products and services Special accommodations for employees to help them survive Black Friday (onsite massages, yoga classes, or meditation opportunities) Tips on a successful shopping plan of attack Success stories, sales figures Cyber Monday news: Last-minute offers lined (..)
In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?
Director, Global Corporate Communications, Mimecast. In fact, many Onclusive customers share PR data with their colleagues in marketing, product and other functional areas, and 92% of our users agree that Onclusive’s platform promotes team collaboration. Lona Therrien.
Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?
As winter rages on in the North East, the New York Times Travel show gives attendees a glimpse at an escape, hopefully to somewhere warm like the Caribbean. While you’re wondering how you’ll spend your vacation days, here are some suggestions on getting away responsibly while keeping the environment in mind. Ecotourism in the Caribbean.
Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .
I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. If I could go back in time, I would travel to….the What is the most important lesson you’ve learned throughout your career? There is never a dull moment with them. We are blessed. My guiltiest pleasure is…macaroni and cheese.
Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.
During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Photo credit: kbyc photography.
Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? My hobbies outside of work include…watching sports, movies, working out, travel and reading. Rapid Fire Round.
Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?
You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging.
Sending out a smart news release, featuring a video, makes it easier for the featured news to travel around today’s most popular platforms, all quickly transforming into multimedia platforms. Include HD video files that help tell your story We live in the multimedia age and today’s news releases have the capability to take full advantage.
A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. Some items on my bucket list are… spend 6-months traveling the world with my husband and son.
You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. But as with many corporate positions, you might reach a point where you want to branch off on your own. Working in PR has plenty of perks. If you’ve been dreaming of starting your own public relations firm but […].
After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability. But in the corporate world, youre more of a consultant than a creator. But her journey didnt stop there. However, her journey was far from linear.
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?
PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way. is roughly 62 percent.
In her spare time, she enjoys photography, cooking new recipes and traveling with friends. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.
As consumers are becoming more environmentally aware, the pressure is on brands and corporations to switch to sustainable practices and products. In 2011 Jessica traveled to Washington DC along with her co-founder to talk directly with Senators and the White House about the importance of passing the Safe Chemicals Act. LGBTQ+ Ally.
I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. Getting to report on new places and cultures as a travel journalist would be amazing!
Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? and the occasional journalist.
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