ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. But of course, that’s not always the case. Of course not, because this is not the only way we come up with ideas.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

The Proactive Report

DECEMBER 23, 2015

These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. REGISTER FOR THE FREE EMAIL COURSE. The majority of the skills on the list address these issues. DOWNLOAD THE PDF.

Digital PR 100

Digital PR Content Marketing Course Report 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Agility PR Solutions

MAY 15, 2024

And given the modern digital age, it only makes sense to have a comprehensive digital PR strategy to promote your business. Of course, building a digital PR strategy […] The post Is DIY digital PR ever a good idea?

Digital PR 101

Digital PR Reputation Course Strategy 101

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Buzzstream

NOVEMBER 21, 2024

Of course, there are all sorts of email lists, some more advertorial than others. In this post, I’ll share the best PR newsletters and tell you exactly why I think they’ve earned the right to interrupt my inbox. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

DECEMBER 3, 2024

From where I sit looking out at PR software land, the only winner here is going to be the lawyers. I can’t imagine the PR landscape without Cision, but I’m beginning to wonder if that’s a real possibility. This of course is all just my opinion and I could be wrong. I hope I’m wrong.

Software 176

Software Measurement B2B Training 176

Sword and the Script

APRIL 1, 2025

Of course, as widely reported fewer people trust the media. 82% of PR pros use generative AI for tasks like brainstorming. About half (49%) of respondents surveyed by BuzzStream invest between $5,000 and $20,000 per month on digital PR. * * * Heres the list of companies Im watching and heres how to get on my radar if you are a vendor.

Software 158

Software Pitching SEO Tools 158

The Proactive Report

FEBRUARY 7, 2018

If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here. Get the Digital PR Tips Newsletter. The post 3 Digital Tools That Improve PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Google Analytics Dashboard Course. The course will be available June 1, 2017. Get the Digital PR Tips Newsletter.

Measurement 133

Measurement Analytics Survey Google 133

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Of course it does.

Digital PR 83

Digital PR Data Survey Construction 83

The Hoffman Agency

AUGUST 7, 2024

Why digital PR? So of course, I take full advantage of New England summers. The post Beyond the Jitters: Embracing the Post-Grad Leap Into Digital PR appeared first on The Hoffman Agency. Being “fresh” out of college makes it tough to grasp the future, but I like to think “been there, done that.”

Digital PR 69

Digital PR Energy Travel Internal 69

The Proactive Report

DECEMBER 24, 2014

And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? If your immediate reaction is ‘games, of course’, think again. For daily updates on PR and tech trends follow me on Twitter. Take a look at what people are viewing on their mobile devices.

Mobile 201

Mobile Strategy Web Consumer 201

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. (I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work?

Facebook 171

Facebook Advertising Advertising Social Media 171

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? What, how is it affecting us?

Internal 62

Internal International Digital PR Course 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It’s no time to sit back and relax, or be over-confident. Post by Nadia Cakes. So, what can you do next? Branch out of your client’s industry and consider other online vertical market applications.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Proactive Report

DECEMBER 12, 2017

Learn more about these Digital Skills in a free email course and be ready for 2018. The post Top 5 Digital Skills to Learn in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Learn how WordPress operates and be able to make small adjustments yourself. Image from TEKsystems.

Analytics 228

Analytics Infographics SEO Software 228

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100