Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. (I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. Postmedia The GrowthOp Postmedia Healthing.ca

SEO 62

SEO Journalism Radio Google 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Of course it does.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast! Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. You need to change course and use Instagram for your news distribution now.

Instagram 165

Instagram Groups Social Media Journalism 165

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Cision’s State of Journalism survey found that “pitches that sound like marketing brochures” are one of the top ways to lose favor with journalists.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

NOVEMBER 21, 2022

Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel. Finding a New Direction. Some people do it just to be considered urbane and cool.

Social Media 162

Social Media Media Analysis Comparison 162

Buzzstream

MARCH 26, 2025

And of course these are my made up figures here, so don’t quote me on this, right? And of course correlations, not causation, but I would say that’s a pretty good factor as far as overall site authority being a significant variable. Like it’s significant. I know someone’s going oh, he said 25%. That’s all.

Branding 62

Branding Brand SEO Data 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

Strategy 62

Strategy SEO Pitching Banking 62

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Or the Longview Journal in the case of this particular announcement. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books.

Software 150

Software Case Study Advertising Advertising 150

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

Sword and the Script

NOVEMBER 9, 2021

Of course, everyone involved says they take the matter “seriously” and are taking precautions. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The report says journalism email open rates dropped 8% from 36% to 28%. Automated coverage book. Content picks.

Software 95

Software Banking Technology Corporate 95

Prohibition

MARCH 29, 2021

Within the space of 28 days, we’ve seen some major social media updates, witnessed Facebook and the Australian media wage the worlds shortest war and our channels were also graced with the gross combination that was Heinz baked beans on Weetabix – and of course the wildly hilarious responses that brands fired back with.

Social Media 62

Social Media Trends Media Instagram 62

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. For questions or PR support, contact me via jerry@spinfactory.com.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Buzzstream

MARCH 19, 2025

I mean, again, in the same way to make a connection to journalists and journalism relationships. Um, and of course, there’s been research on this in 2020. I might see a lot of that in digital PR, or perhaps you’re an agency that represents a brand or something. Same thing. So perfect, perfect time.

Pitching 71

Pitching How To YouTube Tools 71

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Lauri Pehar Borsh

AUGUST 18, 2015

Of course the best piece of advice I already knew intuitively – never post anything your Mom wouldn’t be proud of. When it comes to social media, I’m still a rookie and learning to proceed with caution.

Social Media 60

Social Media Branding Brand Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Of course the best piece of advice I already knew intuitively – never post anything your Mom wouldn’t be proud of. When it comes to social media, I’m still a rookie and learning to proceed with caution.

Social Media 60

Social Media Branding Brand Media 60

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So in Australia, what you do when you finish school is you put down kind of eight, uh, Uh, you know, of course topics that you want and mine couldn’t have been more varied. So I had like a journalism line. I had economics.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. But of course, that’s not always the case. Of course not, because this is not the only way we come up with ideas.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Robbie Mann: Yeah, of course. Yeah, of course.

Pitching 62

Pitching Energy Journalism Newspapers 62

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). On distraction-fighting habits) Writing my goals in my journal daily.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

I’ve cooked a three-course-meal with the kids. I’ve started a very specific gratitude journal. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Trust me, it works. I write down their stream of consciousness on my phone.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. ” #15: Ann Handley (Boston, US).

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general. Bekki: Yeah, of course.

Digital PR 77

Digital PR Pitching Data Instagram 77

Doctor Spin

OCTOBER 25, 2024

The digital transformation challenge is typically shared between the communications and IT functions, but the strategic vision and ambition must stem from the absolute top of the organisation. Here we go: About Digital Transformation Digital transformation is a challenge for organisations. Journal of Business in The Digital Age.

Financial 52

Financial eBook Journalism Big Data 52

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

Buzzstream

APRIL 9, 2025

It’s also the type of journalism that someone covers. I feel like that’s the kind of thing that you don’t get, on, on the PR side, a lot of it is media database based work, right? Journalism is also quite a difficult industry to make a living in, so freelancers generally also have side hustles. And I get that.

Pitching 62

Pitching Journalism Instagram SEO 62

Doctor Spin

OCTOBER 25, 2024

Just as humans start by meeting basic needs and progress towards self-fulfilment, businesses must meet foundational digital needs before reaching their full digital potential. Here we go: The Digital Transformation Hierarchy The digital transformation hierarchy. Journal of Management Studies. link] 7 Hanelt, A.,

Leadership 52

Leadership eBook Technology Analytics 52

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. I can do that.

Digital PR 62

Digital PR SEO Pitching Strategy 62