Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

DECEMBER 3, 2024

Ayelet Noff , who owns SlicedBrand and is the Co-Founder and CEO of Dazzle, summarizes the catalyst for the business idea as taking the “growing grunt work” out of PR. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products.

Software 176

Software Measurement B2B Training 176

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here. Get the Digital PR Tips Newsletter. A social media management dashboard. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digital PR. Pitch some fast blog post ideas related to their audience and their needs.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

NOVEMBER 21, 2024

Of course, there are all sorts of email lists, some more advertorial than others. In this post, I’ll share the best PR newsletters and tell you exactly why I think they’ve earned the right to interrupt my inbox. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast!

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Of course it does.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. The key is finding the perfect fit: the ideal connection between a journalist and the content you’re pitching.

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

OCTOBER 30, 2023

When you have this data at your fingertips, and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content. Course-correct if you are not making headway and reaching your milestones.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual. Should This Impact Your SEO or Digital PR Strategy?

SEO 62

SEO Journalism Radio Google 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? What, how is it affecting us?

Internal 62

Internal International Digital PR Course 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). I’d highly recommend checking it out if reactive PR is on your radar.

Strategy 62

Strategy SEO Banking Pitching 62

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. What if you don’t have those relationships?

How To 100

How To Media Case Study Resources 100

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Of course, we will feature a link in the post to [Source] once it goes live. Let’s start with ideation.

Study 62

Study Pitching How To Local 62

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. What does PR do? Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. If our major PR goal is awareness then you should establish what level of awareness you have now, what you want to have after a specific time.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. When you say something like, it has no search volume, right, how are you confident in pitching something like this? That’s a place to go.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

5W PR

APRIL 8, 2021

It should, of course, be bold type and the font should be larger than the body text. To be newsworthy, it should, of course, be “new”. No Sales Pitch. Remember that in order to get anyone to read a press release you must first “grab their attention”. In short, the headline is the beacon to lead the way. Newsworthy. Be Wise.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Would a $10k well-thought-out campaign with a real PR pro have produced more results? Of course it would. for Writing a Pitch PressPal is an AI-powered tool from MuckRack. PressPal.ai IdeaMap.AI

Tools 62

Tools Pitching Google Writing 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MARCH 26, 2025

And of course these are my made up figures here, so don’t quote me on this, right? And of course correlations, not causation, but I would say that’s a pretty good factor as far as overall site authority being a significant variable. Like it’s significant. I know someone’s going oh, he said 25%. That’s all.

Brand 62

Brand Branding SEO Data 62

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Time spent actually configuring it.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

NOVEMBER 9, 2021

Of course, everyone involved says they take the matter “seriously” and are taking precautions. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 95

Software Banking Technology Corporate 95

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52