Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Offer honest feedback.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Of course this kind of trust doesn’t happen overnight. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) Your clients are your editors.

Writing 294

Writing Journalism Pitching Guidelines 294

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. We also did external comms (PR), internal comms, social media and analyst relations. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. You can get both volume and quality as the team improves.

Marketing 190

Marketing eBook Guidelines B2B 190

Melissa Agnes

MARCH 7, 2016

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

Of course the CEO thinks it’s a good thing. The same holds true in media interviews, where a visual quote is more likely to be used. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Of course the goal is to get the company in the news so that it will be more visible and better known, but for what? Of course, many agencies offer media coaching to help executives be more comfortable in media interviews and more compelling in how they tells their story, but it helps when it comes from the heart.

Agency 149

Agency Internal International Course 149

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JULY 23, 2024

” Overall, Kurtz handled his media interviews with calm (notwithstanding the distraction of his exquisitely gelled hairstyle.) Both seemed to have internalize another key maxim of the public apology, which is to focus on those harmed. He used accessible language rather than tech jargon. He took responsibility.

Leadership 170

Leadership Crisis Airlines System 170

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. Of course, things don’t go as planned, since the Senator intends to “squeeze” the Corleones for more money.

Tools 170

Tools Government Crisis Public Affairs 170

Deirdre Breakenridge

DECEMBER 4, 2018

Of course, you don’t have to include a call-to-action or the 5W’s in every Instagram caption. It features street portraits and interviews collected on the streets of New York City. Rana Shenawi is a graduate student at American University’s School of International Service.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Cision

AUGUST 26, 2016

Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. It is, of course, nice to get a response with positive comments on an article I’ve written. Second, feedback.

Pitching 120

Pitching Agriculture Report Energy 120

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I look forward to the PRSA International Conference every year for so many reasons. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 181

Facebook Community Advertising Advertising 181

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. But, of course, your work has just begun. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. revenue growth year-over-year, client growth or new clients, new international offices, etc.). Exclusive or embargo? All should be touted.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. An earned media placement is only as good as the people who see it, of course. The ideal KPIs align to build brand awareness, determine traffic, and generate leads.

Measurement 182

Measurement Agency Advertising Advertising 182

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 97

Interviews Publicity Technology Social Media 97

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? And, of course, Weber Shandwick that is everywhere!””. Her agency clients have included Virgin Atlantic, Peapod, Gerber, Nintendo and, of course, Hasbro – which was her first agency client. What’s the biggest mistake clients make with their PR agencies?

Agency 97

Agency Interviews Film Advertising 97

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. They get it wrong.

Internal 62

Internal International Digital PR Course 62

PRSay

SEPTEMBER 25, 2018

As a PRSA Fellow said in a confidential interview last year : “The PR person can be the conscience, but are they listened to? The PRSA Fellows and Page Society members who my co-author Amy Barnes and I interviewed for our book provided a few tips. And that’s the other key point — internal relationships require maintenance.

Ethics 115

Ethics Interviews Education Pitching 115

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Bianchi Biz Blog

JULY 15, 2024

Anything manufacturing related, of course. I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 98

Meeting Media Interviews Pitching 98

Shift Communications

SEPTEMBER 23, 2016

First, if you come to an agency in an entry-level position, you of course are going to have a lot of questions. Whether that be as simple as going to Google or looking at all the internal resources that your company has to offer. Really take advantage of as many opportunities to write as possible. Emily Mong. Senior Account Executive.

Interviews 60

Interviews Resources Writing Course 60