ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community.

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

Deirdre Breakenridge

APRIL 5, 2019

Of course, there’s a highlight reel on social media. I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). Boolean Search on Leadership, Communication Qualities and Emotion Graphic !

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. There just isn’t that much of it.

Leadership 321

Leadership Conference Sports Meeting 321

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. She teaches courses in public relations and advertising. A Guest Post By Marlene S. Marlene Neill, Ph.D.,

International 208

International Internal Ethics Journalism 208

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

Part of the winning formula, of course, was a splashy PR campaign. My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy. It isn’t a PR learning, of course, but a market and business fundamental.

Agency 220

Agency Retail Reputation Course 220

Cision

SEPTEMBER 7, 2017

Promote Your Thought leadership With a Press Release . Even without a traditional blog, most companies want to be widely seen as a reliable source of expertise and information for consumers, whether through how-to’s, market research, or making experts in the organization available for media interviews.

Infographics 283

Infographics Consumer Video Examples 283

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Communications 177

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Of course, one member of your household has to be in charge of finding the word and making sure it appears in a central place for everyone in your home to access. We knew it was a long interview process.

Reddit 236

Reddit YouTube Google Course 236

PRSay

JULY 19, 2024

If you’ve ever staffed an interview when the spokesperson wasn’t focused in their prep session, didn’t practice their soundbites and didn’t warm up before talking to the journalist, then you know how even the most skilled communicators can fail when they wing it. Invest in coaching. Have you ever seen a world-class athlete without a coach?

Sports 170

Sports Training Leadership LinkedIn 170

Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Are you trying to educate listeners and use your podcast as a thought leadership platform? Ask yourself, “What’s my passion and what am I trying to achieve?” Goals and objectives should be specific. Do you want to monetize your podcast (how much by when)?

Energy 190

Energy Mobile Community Measurement 190

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Of course the campaign promotes the brand, but it offers plenty of educational content that conditions the market for the CU’s products and services while actually helping the community in the process. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JULY 9, 2024

The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. Like all things cultural in a team, this usually stems from the leadership. If the leadership believes social media is worth the effort, the team does too. Of course, you don’t.

Survey 182

Survey Journalism Report Pitching 182

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Hackman’s character, fearful of leaving the U.S.

Tools 170

Tools Government Crisis Public Affairs 170

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. The post Interview with PRSA’s National Chairman, Anthony W. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Of course the goal is to get the company in the news so that it will be more visible and better known, but for what? It can generate great coverage tied back to the company and allow opportunities for thought leadership. What are your goals? Not enough companies ask this question, and it’s an important one.

Agency 149

Agency International Internal Course 149

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

In PR this translates to pitching a story to local, regional media and creating a dossier of such hits to leverage into bigger interviews and stories. It’s a tried and true tactic for many media who aren’t comfortable being someone’s first interview but will take on something with a bit of a track record.

Local 159

Local Pitching Interviews B2B 159

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

MaccaPR

JULY 13, 2017

And, of course, Weber Shandwick that is everywhere!””. Her agency clients have included Virgin Atlantic, Peapod, Gerber, Nintendo and, of course, Hasbro – which was her first agency client. I worked with Laura and her leadership team to figure out how their top executives viewed the agency and why they remained there.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. But, of course, your work has just begun. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. This translates to client relationships, and, of course, colleagues can become clients and vice versa. When writing, it is important to keep the specific campaign objective at the forefront.

Writing 170

Writing Pitching Meeting Communications 170

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The audit isn’t new, of course, but it’s newly important. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. He interviews one guest per episode, usually founders, scientists, or engineers.

Enterprise 160

Enterprise B2B Interviews Engineering 160

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. They research, ask questions, ask more questions and spend countless hours online before deciding.”

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Prowly

FEBRUARY 3, 2025

They attended a course on ice cream making and the rest is history. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104