Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Data Journalism. Relationship building takes time. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Lacking emotional responsibility on social media: When people get easily offended, especially on behalf of others.

Social Media 52

Social Media Media Course Blogging 52

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community?

Video 210

Video Journalism Study Survey 210

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” I hope I’m wrong.

Software 176

Software Measurement B2B Training 176

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Of course, the latter taps an army of unpaid contributors.

Journalism 120

Journalism Local Data Mobile 120

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. With some I was able to do more social media.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. You’re there and you already know!

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. It’s also presumptuous and betrays a lack of understanding of the journalism process. Staying in contact with relevant contacts is one of the most important aspects of PR.

Report 310

Report Interviews Pitching Course 310

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Which of the current core course offerings are essential? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 112

Social Media Report Survey Media 112

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Sadly, this renewed interest in the media has not brought more revenue and a further drive towards digital subscriptions is expected. Subscribers believe they are getting better information.

Instagram 165

Instagram Groups Social Media Journalism 165

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Sword and the Script

AUGUST 13, 2024

It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. They didn’t just make a movie and drop a link on social media. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 103

Creativity B2B Examples Marketing 103

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Prowly

MARCH 12, 2025

Prowly's Media Database contains insights about 14,000 newspapers and magazines in the US alone. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. And of course, media layoffs and consolidations. We can help with B2B marketing, PR and social media. You can download a copy of the full report here: Muck Rack State of Journalism 2024.

Pitching 195

Pitching Analysis Report Survey 195

PR Job Coach

MAY 28, 2014

Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. She is a popular speaker to college groups and women’s conferences, as well as serving as a guest lecturer for many college courses over the last five years.

How To 219

How To Groups Engineering Twitter 219

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Social Media Tools Trends 170

Cision

JUNE 15, 2017

Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. The call for speakers is already closed.

Conference 210

Conference Content Marketing Marketing Education 210

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. link] In Sartres existentialist framework, seriality describes a form of social collectivity. Media, search engines, and social media algorithms reinforce seriality. Social media platforms curate information flows, subtly creating group contexts.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Flack's Revenge

JANUARY 15, 2020

Of course, we don’t lie!!! Then, it was social media that was forcing a reckoning for the profession, thrusting PR on a public stage and challenging us to find continued relevance. The problem is bigger than PR and even journalism. Yet journalism can combat fake news. Now wait a second, I can hear you protest.

Journalism 156

Journalism Ethics Customer Service Report 156

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

JULY 18, 2016

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?

Community 150

Community Twitter Infographics Social Media 150