Onclusive

JUNE 24, 2020

Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Agility PR Solutions

DECEMBER 15, 2021

Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. The post How to calculate and measure customer lifetime value the right way appeared first on Agility PR Solutions.

Measurement 148

Measurement How To Small Business Course 148

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Agility PR Solutions

SEPTEMBER 1, 2021

Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

Pitching 141

Pitching Measurement Media Survey 141

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

MARCH 20, 2017

It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone. We live in very exciting times. Become Fearless.

Community 244

Community Social Media Course Measurement 244

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Deirdre Breakenridge

DECEMBER 30, 2014

Of course, if you need to have a meeting, then make sure you have a good agenda prepared ahead of time and distributed in advance. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. if it’s absolutely necessary.

Social Media 325

Social Media Meeting Course Community 325

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan. Measure Performance. Having an editorial calendar can also help measure PR performance over the calendar year.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

MARCH 18, 2025

That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. Of course not. Success often looks like it comes overnight, however, thats rarely the case.

Film 91

Film Retail Course Pitching 91

Cision

NOVEMBER 8, 2017

And second, digital offers inherent measurability that is difficult and expensive to match offline. Of course not. The challenge has been on the measurement side. But there are not measures of causation. They are – at BEST – measures of correlation. They are – at BEST – measures of correlation.

Video 0

Video Marketing Media Measurement 0

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Learn more about these Digital Skills in a free email course and be ready for 2018. It’s free. Image from TEKsystems.

Analytics 228

Analytics Infographics SEO Software 228

Cision

JUNE 29, 2016

And considering that the goal of strategy is to affect change, analytics can validate (or invalidate) what we think is the best course of action. This almost accidental inclusion of measurement (“Oh yeah, we probably should measure this thing that’s going live tomorrow.”) How do you envision the future of PR measurement?

Analytics 215

Analytics Measurement Big Data Data 215

Cision

MAY 16, 2016

Of course you do. Of course we probably have most of these platforms in place and simply have to plan and implement. Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication?

Internal 218

Internal International Communications Employee 218

Contently - Strategy

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. SEO for Content Course. Content Strategy Course: Brand Awareness.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? ” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. Fuzzy goals.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Over the course of just one fiscal year, the company realized a 500 percent increase in content consumption and traffic to other parts of its website as a result of its owned media efforts.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Everyone knows Dreamforce, of course. Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

However, since on-air interviews are a different type of exchange, some producers are more flexible and may share the questions beforehand, and they will of course offer details about the interview’s direction. In general, most don’t. But even if you do receive some advance questions, be mindful that they can change.

Interviews 280

Interviews Policies Course Training 280

Onclusive

JANUARY 14, 2015

Why, PRTech of course. Industry Insights & Trends Deirdre Breakenridge future of PR PR PR measurement PR tips PR tools PRTech public relations Rebekah Iliff Shonali Burke' Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge.

Measurement 150

Measurement Trends Tools Course 150

PRSay

OCTOBER 16, 2024

People must chart their own course forward. Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results. Technology innovation is speeding up.

Technology 107

Technology Trends Banking Newspapers 107

5W PR

MARCH 13, 2025

Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. Food and Beverage Industry: Managing Product-Related Crises Food and beverage companies must address safety concerns while maintaining brand trust. ” Chipotle’s 2015 E. coli outbreak response offers different lessons.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. But it needs to get more measurable, and strategic, and specific. The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in

Marketing 255

Marketing Infographics Video Content Marketing 255

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below.

Twitter 104

Twitter Software Tools Social Media 104