Communications Conversations

MARCH 9, 2022

That’s the idea, of course. The post Are employee social media advocacy programs really working? This is a core tenet of these kinds of programs–especially those that use tools (looks like Salesforce uses Smarp). Give employees templated content and let them share it. Sounds great, right? We’ll get scale!

Employee 183

Employee Social Media Media LinkedIn 183

Deirdre Breakenridge

DECEMBER 30, 2014

Of course, if you need to have a meeting, then make sure you have a good agenda prepared ahead of time and distributed in advance. Work in Scheduled Times to Check Social Media. In a perfect world, I would like to be active on social media around 9 a.m. What you can do in an email, you should do in an email.

Social Media 325

Social Media Meeting Course Community 325

Deirdre Breakenridge

JULY 23, 2014

You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. Public Relations First Interview Interviews PR public relations Social media' 2: Plan your own agenda.

Interviews 402

Interviews Meeting Exercises Social Media 402

Remote PR Jobs

OCTOBER 29, 2024

If you’ve worked with social media, you probably started by putting together a game plan. Highlight any relevant courses, certifications, or training programs you've completed, especially those related to PR or Communications. Strategic Thinking: Developing strategies lies at the heart of Communications and PR.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. We also did external comms (PR), internal comms, social media and analyst relations. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. You can get both volume and quality as the team improves.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. Trending topics, swelling issues, and of course their own company and spokespeople. 2) Don’t just track the placements, measure which articles are trending on social media. Every PR campaign has a rhythm, a certain movement.

Media 397

Media Pinterest Measurement Energy 397

Deirdre Breakenridge

JANUARY 13, 2020

Last semester, Nicole took the introductory public relations course where she learned about the industry, important practices, and skills, as well as the importance of maintaining mutually beneficial relationships. Take a look at Nicole’s winning video and also give her a congratulatory shout out on social media!

Video 339

Video Sports Journalism Education 339

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Always be building…media relationships . Here are five ways to amplify PR efforts.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Social media marketing has matured dramatically over the last 15 years. Taking full ownership.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Relationship building takes time. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Of course it’s not new, but all evidence points to continued pressure on brands to align their marketing and communications with corporate values even beyond diversity, equity and inclusion. It never went away, of course. PR must communicate values, not just message points. Innovation still rules.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

Agility PR Solutions

DECEMBER 5, 2023

If there’s one main place where people go to gather opinions about a company, it’s social media. billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. With an estimated 4.9

Media Training 105

Media Training Training Social Media Employee 105

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

Social Media 118

Social Media How To Media Employee 118

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. College is a transformation for students. You cannot teach experience.

International 398

International Internal B2B Construction 398

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community?

Content Marketing 95

Content Marketing Trends How To Travel 95

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Deirdre Breakenridge

OCTOBER 31, 2019

My pictures were used in our social media, on our website, and in promotional materials sent to donors. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. This is very helpful if you are taking the pictures on your phone and uploading them directly to social media.

Software 294

Software Nonprofit Instagram Social Media 294

Sword and the Script

DECEMBER 3, 2024

According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.” The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Coors Light lightens the mood . Talk about raising community spirits!

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E. coli outbreak response offers different lessons.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. With some I was able to do more social media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Edcals outline the content that media outlets will focus on for the entire year. In a similar way, we keep a calendar that outlines key topics for promotion, including proactive media pitches and social media posts for the year. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Culpwrit

FEBRUARY 12, 2024

Focus on social media.” Of course, I really don’t mean you can seriously wad up and throw away your resume, but social… Continue reading Forget About Your Resume. Focus on Social Media The post Forget About Your Resume. Focus on Social Media The post Forget About Your Resume.

Social Media 88

Social Media Media Course LinkedIn 88

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That describes the present time, of course. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Now is a great time to be a thought leader. If that tendency to zig when others zag is authentic, it can offer a quick route to recognition.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. Of course the PR folks at Edelman had some advice for the prominent tech companies whose reputations are now suffering. We’ve heard this before, of course. Social media has given birth to a monster, and everyone knows it.

Reputation 305

Reputation Privacy Data Advertising 305

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Figure out a social media content strategy. Small businesses can reach out via online meetings and social media.

Crisis 225

Crisis How To Small Business Social Media 225

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. Of course, as widely reported fewer people trust the media.

Software 158

Software Pitching SEO Tools 158