Melissa Agnes

JULY 29, 2014

This, of course, can also work against you. has big potential these days to go viral in a heartbeat. .” Basically, the message is that the more visual your content, the better it will help you stand out through the incessant noise.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image. Once something goes viral on social media, an online reputation may not recover promptly. And it's changing fast.

Social Media 104

Social Media Reputation How To Media 104

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Solo PR Pro

JUNE 2, 2021

When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” You simply show up on race day and run the predetermined course. How do you help a client go viral (in a good way)? In the running world, these races are typically called “fat ass races.”

Viral 81

Viral Hotels Guidelines Community 81

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Melissa Agnes

SEPTEMBER 4, 2014

Of course, the ball will be in the customer’s court, but at least there is another method for actual dialogue to address legitimate customer complaints. Thus, in many cases it may be necessary to concede or reach a compromise, depending, of course, on what the customer has said or may be threatening. The carrot and stick approach.

How To 238

How To Wikipedia Viral Course 238

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. Content that’s sort of going viral, but it’s bubbling underneath still; it hasn’t quite taken off yet, but you can find it the moment before it takes off.”.

Reddit 158

Reddit Viral Analytics Social Media 158

Onclusive

JUNE 1, 2023

You can course correct your comms strategy when overall sentiment dips and immediate action is required. But with social listening you can get a true, real-time view of brand perception. Has that story had a negative impact on stakeholder sentiment and requires a response?

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page. Social Media social media marketing social sharing viral marketing'

Viral 119

Viral Marketing Web Case Study 119

Deirdre Breakenridge

DECEMBER 15, 2014

Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life. And, if you’re a Shark Tank fan, then you may have seen the episode with Evan and his business partner and co-founder, Nick Morton, when they go in front of the Sharks.

Interviews 257

Interviews Apparel Social Media Engineering 257

Polaris

NOVEMBER 29, 2014

Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. Take time to avoid a viral disaster. But if you want your brand to avoid a viral disaster, take a minute to ask your PR firm a few pointed questions.

Policies 181

Policies Marketing Viral Pitching 181

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. That means 50% are in the market over the course of a (whole) year, or around 13% in any quarter.

B2B 159

B2B Marketing Advertising Advertising 159

Prowly

FEBRUARY 3, 2025

Of course, when, where, and how all depends on your audience. By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. This goes beyond just tracking mentions or comments.

Examples 104

Examples Branding Brand How To 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Yet they are aware that the cost of a mistake, or a simple overreaction can be high.

Trends 199

Trends Corporate Employee Analysis 199

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. And the impact on Caine was nothing short of astounding.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

OCTOBER 14, 2014

We’re all just trying to figure it out, profitably, of course. Virality, or appearance of virality, can be fabricated for a price. In a fleeting moment during one day of chaos, where today it seems everyone “positions” themselves as an expert, I had the notion that no one in business has all the answers.

Facebook 131

Facebook Real Estate Advertising Advertising 131

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. His comment was, “Let me give you a weather forecast here: Blue skies‚ beautiful day‚ amazing sea and not one k *r in sight. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Contently - Strategy

AUGUST 30, 2024

Of course, big, established brands can rely on word-of-mouth marketing—they’re already household names. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

Storytelling 85

Storytelling Marketing Travel Case Study 85

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. What’s not to like? unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

MARCH 8, 2023

Affected employees will immediately spread the news, of course. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. The goal is to refocus employees and stabilize morale. Coordinate internal and external comms carefully This is harder than it looks.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. And of course American had the advantage of learning from the United fiasco. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. There are credible – and often very passionate – arguments on both sides of the debate but the answer that’s right an organization probably varies.

Viral 123

Viral Infographics Web Content Marketing 123

ImPRessions - Crenshaw Communications

MAY 3, 2016

But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral. Of course, gift guides will abound, and for consumer brands it’s worth offering up your most fitting products. For the rest of us, suggesting the right connections can make sense. Find the niches.

Local 120

Local Viral Survey Consumer 120

Marketwired

MARCH 22, 2016

They’re meant to be a tool for business communication, not fine art or viral spectacles. In the goal to get noticed and be creative in the competitive PR industry, it can be easy to become distracted by judgments of “is this unique / shocking / outside-the-box enough to go viral?” While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

JANUARY 25, 2022

The chances of marketing content going viral are slim. You should of course run this past your legal team. Yet a little copyright caused them to lose the exposure and a backlink. This scenario happens too often, and it just doesn’t make sense. Slimmer still for those saturated with copyright markings. There’s a better way.

Infographics 112

Infographics Marketing Viral Creativity 112

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Why it’s a Facebook killer of course. CNET went behind the hype , adding to it, inadvertently of course. Ello is a great example. Everybody’s got an angle: What is Ello ? Gawker rants.

Viral 123

Viral Technology Google Pitching 123

Shift Communications

SEPTEMBER 22, 2014

So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. We encountered plenty of interesting characters while manning the FutureM press room, roaming the hallways and exhibition areas, braving the lines at the food trucks, and of course, hitting up Club INBOUND Happy Hours.

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Robert Oppenheimer in the movie, told the AP that “of course” he planned to see “Barbie.”

Branding 133

Branding Brand Film Insurance 133

Sword and the Script

AUGUST 11, 2020

Of course – but not because of bias. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Do they make mistakes? And the professional ones take ownership of them and correct them.”

Survey 165

Survey Data Media Ethics 165

Buzzstream

NOVEMBER 21, 2024

Of course, there are all sorts of email lists, some more advertorial than others. If you haven’t already seen his digital PR newsletter, you might have seen digital PR expert Mark Rofe on this giant “ Date Mark” billboard , his viral trip to Nandos , his appearance on our podcast , or his UK Christmas Tree store.

Digital PR 62

Digital PR SEO Web Resources 62

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s too early to tell if the new Yoplait variety will succeed, but I give the brand high marks for abandoning its Greek ambitions and changing course. It’s like the joke among PR and ad agencies that every client wants a viral video. It will never be an authentic Greek yogurt, so why not pivot to more credible attributes?

Branding 136

Branding Brand Comparison Storytelling 136