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If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?
Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Keeping an eye on Data and Data Education.
An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.
Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Example of video recognition technology. Too complicated?
If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.
When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.
ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.
The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.
Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creative Guest Post PR 2.0
PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The data was the perfect companion to the launch story! The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.
During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.
We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day.
Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.
Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Weshould get creative with tactics. Clients need to speak. It makes sense.
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. Here are five key takeaways from the study : 1.
AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.
corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Our work will be bifurcated.
Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Creative and design abilities. Exceptional writing skills.
Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Trade organizations like the Consumer Technology Association, B2B techs like SalesForce, media companies like Digiday, and independent event producers like SXSW are all adjusting to the strange new normal.
Between the PR and marketing functions of any organization there can be creative tension or even competition. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. For one thing, good PR campaigns are increasingly informed by data.
Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.
In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.
According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Review the data, make a plan, review it regularly and work really hard.
The B2B landscape is changing, especially for technology brands. A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. While data alone will not provide all the answers, asking the right questions to collect the data will.
Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE). Travel Fee Fatigue.
AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.
Public relations has shifted dramatically from gut instinct to data-backed decision making. This data helps PR teams craft messages that resonate with specific audience segments. Making Data-Driven Decisions Raw data becomes valuable when it informs strategy.
From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.
Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.
Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. In 2018, we will see the rise of more storytelling.
The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. PR Technology Lags Behind. Despite being in the digital age, current PR technologies have remained stagnant.
Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. That’s unlikely; however, automation can and will help us sift through data, target client customers and, to a degree, optimize media relations.
Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.
As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Ready to gain a leg up on your competition?
PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.
That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Does it excel in enterprise data security for the private sector or are government contracts the goal? Use research and data to cut through the noise.
Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Actively maintain our CRM data. Skills/Attributes.
One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. The Data Science Shortage. Data science faces an enormous labor shortage. Vice President, Marketing Technology.
New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.
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