Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. That’s how it all started.

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Digital PR How To Analysis Tools 62

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. I mean, that’s definitely. Amelia: Yeah. Thank you. Vince: Yeah.

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Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62

PR in High Definition

JUNE 3, 2020

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).

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Digital PR Viral Creativity Examples 77

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ It must be interesting, different, and creative. Get the Digital PR Tips Newsletter. 10X Content. And it gets the attention of search engines and the media. Need help with your content? Call 888 243 3470. Follow me on Twitter.

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B2C Study Exercises Sports 157

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, that definitely helps. Can you tell me a little about Embryo?

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Strategy SEO Banking Pitching 62

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

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How To Media Guidelines Pitching 176

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. I’ll definitely check that out. Is it changing digital PR?

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Internal International Digital PR Course 62

PR in High Definition

JUNE 3, 2020

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

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Content Marketing Facebook Groups Reputation 100

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

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SEO Study Branding Brand 62

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras.

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Social Media Fashion Media Travel 118

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. Is your PR agency bring creative ideas to the table?

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Tools Marketing Advertising Advertising 73

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media 77

Media SEO Pitching Digital PR 77

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images.

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Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images.

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Training Film Infographics Examples 100

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Use Creative Workshops for Ideation Don’t skimp on brainstorming.

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Digital PR Data SEO Strategy 71

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

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Social Media Reddit Trends Pinterest 62

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. I think like Google analytics for it, it’s definitely, it’s challenging. What have you seen lately?

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Internal International Insurance Insurance 118

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Would a $10k well-thought-out campaign with a real PR pro have produced more results? Could you get a better result in an hour, knowing nothing about code, PR, linkbait… I would say definitely not.”

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Tools Pitching Google Writing 62

Prohibition

APRIL 29, 2017

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. Develop effective PR plans using appropriate strategies and tactics. Confident networker.

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Agency Creativity Hotels Social Media 54

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Measurement by outcome — the bread and butter of PR. But again, who cares?

Measurement 49

Measurement Analytics Google Advertising 49

Doctor Spin

FEBRUARY 14, 2024

When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Some people even wish to be more than just customers—they want to be fans, followers, and subscribers!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. Digital PR. Do you think having a background in journalism is necessary to be a good PR? So, I think that’s definitely helped me get where I’m at, but there are also other elements to it. Vince: Nice.

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Digital PR Agency Journalism Pitching 62

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. PR Resource: Public Relations 101 Spin Academy | Online PR Courses Doctor Spin’s PR School: Public Relations 101 Public Relations Meaning (What Is PR?)

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Publicity Public Affairs Journalism Corporate 52

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Innovation. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want.

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Branding Brand Trends Social Media 54

The Hoffman Agency

SEPTEMBER 7, 2020

Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team. Through a perfect balance of audience definition, technical targeting, landing page selection and ad craftsmanship, we focus and optimize advertising budget for the largest impact on the “right” people.

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Advertising Advertising B2B Facebook 36

Buzzstream

MARCH 18, 2025

You can see trends, tools, and even definitional content getting links over time. Definitions and Guide Posts Guide posts and definitional content are in competition with AIO and ChatGPT these days. For our State of Digital PR survey, I used Infogram. (I A quick example is our link building statistics post.

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Transportation How To Survey Data 62

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

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Writing Google Blogging Exercises 83

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

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Pitching Writing Film How To 83

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general. Bekki: Definitely.

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Digital PR Pitching Data Instagram 77

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Prowly

MARCH 6, 2025

That's a simple, concise definition. But what's the difference between SEO backlinks and PR backlinks? SEO backlinks vs. PR backlinks SEO backlinks are usually obtained and maintained through activities such as guest blogging, link exchanges, directory submissions, and so on.

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Strategy SEO Engineering Data 104

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

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How To Digital PR Agency Training 62

Buzzstream

OCTOBER 16, 2024

Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. I highly recommend checking it out and subscribing I’ll put a link in the show notes The you have been around in the digital PR space for a bit here. Thea: Yeah, definitely.

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Viral LinkedIn Insurance Insurance 62

Doctor Spin

OCTOBER 25, 2024

Create spaces for creativity, celebrate risk-taking, and encourage your team to think outside the box—make innovation part of the company’s DNA. Digital transformation: What we have learned (thus far) and what is next. Creativity and Innovation Management. Developing a unified definition of digital transformation.

Leadership 52

Leadership eBook Technology Analytics 52